Cost optimization Leverage the company's growing digital tooling and enterprise tech usage (Azure Databricks, Google Ads, Contentful, Amazon Redshift, JD Edwards, Asana, Mautic) to offer cost optimization, data integration, and automation services that improve efficiency and reduce waste in operations and marketing.

Expansion risk Recent office closures in multiple locations signal a shift in footprint strategy and potential consolidation needs. Propose scalable IT, outsourcing, or centralized marketing and supply chain solutions to support a leaner, more resilient operating model.

Marketing modernization With a new chief marketing officer and enterprise ChatGPT rollout, there is a window to offer advanced marketing tech, AI-assisted content, personalized campaigns, and data-driven attribution to boost customer acquisition and retention.

Revenue uplift Recent revenue results and profitability focus indicate appetite for performance optimization and analytics services, including dashboards, forecasting, and cost-per-order improvements to maximize margins.

Partnership readiness Strategic partnerships around charitable initiatives (The Faris Foundation) and a lean employee base present opportunities for B2B collaboration in sponsorships, loyalty program enhancements, and franchisor-franchisee tech enablement across regions.