Boutique scale Target Red Vanilla Home as a boutique, high-value supplier to small hospitality venues and boutique retailers that seek premium tableware with a personal, legacy-driven story.

Legacy leveraged Position Brian Blake’s family legacy and MIKASA lineage as a differentiator to win partnerships with mid-market hotels, cafes, wineries, event venues, and upscale restaurant groups seeking trusted, long-term supplier relationships.

Multi-channel readiness Leverage the existing tech stack and digital presence to pursue B2B eCommerce and wholesale channels, targeting accounts that value seamless ordering, strong customer service, and reliable delivery.

Market expansion Explore opportunities with hospitality-focused customers expanding post-pandemic, such as boutique hotels, wineries, and event venues, emphasizing versatile table top lines suitable for casual to formal settings.

Value-forward selling Highlight the promise of quality and value to budget-conscious small businesses transitioning from mass-market brands, offering volume discounts, loyalty support, and curated product bundles.