Healthcare Partnerships RMS has established strategic collaborations with healthcare organizations like Guthrie Medical Group and NCQA, demonstrating their strong market position in healthcare research. This indicates a significant opportunity to offer specialized healthcare market research and consulting services to similar providers seeking data-driven patient engagement and practice improvement strategies.

Growth in Leadership Recent executive promotions, including the appointment of Susan Maxsween as COO, suggest an organization experiencing leadership expansion and strategic growth. This momentum could open doors for solutions that support organizational scaling, process improvement, and executive-level consulting to match their growth trajectory.

Diverse Client Base RMS partners with educational institutions, healthcare providers, and community organizations, highlighting a broad client portfolio. These diverse segments present opportunities to tailor research services and expand into new industries such as education technology, local government, or nonprofit sectors seeking community insights.

Technology Integration With a tech stack including tools for surveys, data analysis, and website optimization, RMS demonstrates an emphasis on integrating technology into their research processes. Offering advanced analytics, data visualization, or automation solutions could enhance their existing capabilities and deepen their service offerings.

Market Position and Revenue Operating within the mid-market range with revenue between $10 million and $25 million positions RMS as a competitive player in market research. This scale provides opportunities for sales of scalable enterprise solutions, process automation tools, and strategic consulting that support sustainable growth and operational efficiency.