Research & Marketing Strategies, Inc. (RMS)

Market ResearchNew York, United States11-50 Employees

Research & Marketing Strategies, Inc. (RMS) is a full-service market research firm based in Baldwinsville, New York, serving a range of industries across Upstate New York. The company provides custom marketing research through various methodologies, including surveys, focus groups, data analysis, and mystery shopping, functioning as a seamless extension of its clients’ organizations to support decision-making and strategic planning. RMS operates as the parent company of QualiSight, a focused group facility and call center located in Baldwinsville, which supports its research operations. The firm targets organizations seeking tailored insights and evidence-based guidance to understand markets, customer behavior, and perceptions, including collaborations with healthcare partners and educational institutions. Recent developments indicate leadership promotions within RMS and ongoing partnerships, underscoring its activity in expanding capabilities and client engagements within its market research focus. RMS positions itself within the market research industry as a versatile provider of custom research solutions, combining in-house facilities with a broad methodological toolkit to address diverse client needs.

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