Small but Growing Research First operates with a modest team of 11 to 50 employees and generates revenue between 1 million and 10 million dollars, indicating a nimble organization with potential for tailored service expansion and personalized client engagement.

Specialized Market Position As a boutique market research firm with a focus on transforming insights into practical strategies, Research First presents an opportunity to target mid-sized companies looking for bespoke social science-based research solutions.

Digital Infrastructure Utilizing advanced tech like Google Cloud CDN and Bootstrap suggests a modern digital presence, which can be leveraged to enhance online service delivery and remote client engagement strategies.

Regional Focus, Global Expertise Based in Christchurch, New Zealand, Research First combines local market insights with global research experience, making it an appealing partner for regional clients seeking international standards of social science research.

Growth Opportunities With competitors like Ipsos and Nielsen holding large market shares, there is an opportunity to differentiate by emphasizing specialized, social science-driven research approaches to attract clients seeking tailored insights over generic solutions.