Insights

Acquisition Signal Resident has been acquired by Ashley Furniture and rebranded as Ashley Digital, signaling a strategic shift toward expanding online sales channels and digital commerce capabilities that could open cross-sell opportunities for online furniture and sleep brands.

Digital-First Platform As Ashley Digital combines Resident’s digital-first DNA with large-scale furniture manufacturing, there is potential to pitch performance marketing services, data-driven CRO, and ecommerce optimization to accelerate online traction for both legacy and new product lines.

Broad Brand Portfolio Resident’s family of brands Nectar, DreamCloud, Awara, and Level Sleep presents multiple entry points for wholesale partnerships, private-label opportunities, or co-branded campaigns within the Ashley Digital ecosystem.

Tech Stack Leverage Current tech usage (Criteo, Facebook Ads, Power BI, Ahrefs, Mailchimp, Office 365, Piwik PRO) indicates readiness for advanced retargeting, analytics, and emailAutomation; propose integrated ad tech and analytics partnerships to optimize ROAS across channels.

Market Positioning With revenue scale and a focus on online shopping in the home furnishings space, there is potential to position solutions around ecommerce and digital marketing optimization for the broader furniture retail market that Ashley Digital serves, including mid-market retailers and DTC brands seeking scale.

Similar companies to Resident

Resident Tech Stack

Resident uses 8 technology products and services including Criteo, Facebook Ads, Power BI, and more. Explore Resident's tech stack below.

Media & News

Resident's Email Address Formats

Resident uses at least 4 email formats:
Resident Email FormatsExamplePercentage
FirstL@residenthome.comJohnD@residenthome.com
62%
First@residenthome.comJohn@residenthome.com
22%
First.Last@residenthome.comJohn.Doe@residenthome.com
10%
FirstLast@residenthome.comJohnDoe@residenthome.com
6%

Frequently Asked Questions

What is Resident's stock symbol?

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Resident is a publicly traded company; the company's stock symbol is NRZ-PA.

What is Resident's official website and social media links?

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Resident's official website is residenthome.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Resident generate?

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As of October 2026, Resident's annual revenue is estimated to be $500M - $1B.

What is Resident's NAICS code?

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Resident's NAICS code is 442 - Furniture and Home Furnishings Stores.

How many employees does Resident have currently?

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As of October 2026, Resident has approximately 570 employees across 6 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer: D. B., Chief Data Officer: A. S. and Vice President Of Data Engineering: D. R. Explore Resident's employee directory with LeadIQ.

What industry does Resident belong to?

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Resident operates in the Retail Furniture and Home Furnishings industry.

What technology does Resident use?

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Resident's tech stack includes Criteo, Facebook Ads, Power BI, Mailchimp, Office 365, Ahrefs, Cursor Code Editor and Piwik PRO Core.

What is Resident's email format?

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Resident's email format typically follows the pattern of FirstL@residenthome.com. Find more Resident email formats with LeadIQ.

How much funding has Resident raised to date?

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As of October 2026, Resident has raised $169M in funding. The last funding round occurred on Jan 07, 2021 for $130M.

When was Resident founded?

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Resident was founded in 2017.
Resident logo

Resident

Retail Furniture and Home FurnishingsFlorida, United States501-1000 Employees

Resident is a Tampa, Florida-based family of direct-to-consumer brands in the retail furniture and home furnishings space. Since its inception in 2016, the group has expanded to include Nectar and other brands such as DreamCloud, Awara, Siena, and CloverLane, offering bedding and home essentials sold directly to consumers. The company follows a remote-first model, with teams distributed across 33 U.S. states and presence in the United Kingdom and Tel Aviv.

Its customer base comprises shoppers seeking home products that combine value with a straightforward purchasing process, supported by trial periods and warranties. Within the retail furniture and home furnishings industry, Resident operates as a direct-to-consumer platform that aims to simplify shopping and provide reliable terms. The organization emphasizes its people and collaborative culture as a differentiator, seeking to support employees regardless of location.

Section iconCompany Overview

Stock Symbol
NRZ-PA
NAICS Code
442 - Furniture and Home Furnishings Stores
Founded
2017
Employees
501-1000

Section iconFunding & Financials

  • $169M

    Resident has raised a total of $169M of funding over 4 rounds. Their latest funding round was raised on Jan 07, 2021 in the amount of $130M as a Series B.

  • $500M - $1B

    Resident's revenue is estimated to be in the range of $500M - $1B

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