Territory Growth Leverage the Midwest footprint to attract new manufacturers and expand product lines beyond HVAC and PVF through targeted line-card partnerships and regional marketing, focusing on adjacent states and growing retrofit opportunities.

Engineering Support Differentiate as a value-added rep by formalizing engineering and design assistance, BOM development, and on-site technical support for projects, which can increase win rates with engineers and procurement teams.

Digital Lead Gen Improve digital marketing and lead capture using the existing tech stack and CRM integrations to reach engineers and facilities managers, showcase technical capabilities, and generate inbound inquiries for Midwest opportunities.

Vendor Partnerships Actively recruit and curate high-demand or exclusive lines for the region, partnering with manufacturers seeking Midwest representation and cross-selling opportunities with current vendors to broaden solution sets.

Scale Readiness Invest in sales enablement, inside sales support, and process automation to scale the small team, improve response times, and win larger projects while maintaining personal, face-to-face service.