Insights

Strategic acquisitions Riddell has recently expanded through acquiring Xenith's assets, signaling a growth trajectory and potential need for integration services, renewals of contracts, and cross-sell opportunities across equipment, protective gear, and technology platforms.

Athlete protection tech With InSite impact response and InSite Analytics as part of the Axiom smart helmet line, there is a clear value proposition for complementary sensors, data analytics software, and hardware accessories to enhance player safety offerings.

Leadership additions The appointment of a new COO and board-level leadership suggests potential for strategic initiatives, process improvements, and enterprise-scale procurement programs that could open up enterprise-level sales conversations and channel partnerships.

Collaborative partners Recent collaborations with Simbex and Oakley indicate openness to partnerships for advanced materials, ergonomics, and on-field technology, presenting opportunities for co-development, licensing, or distribution collaborations.

Digital transformation Riddell’s tech stack includes analytics, ERP and CRM-related tools (Looker, Power BI, SAP, Oracle DB, Magento), highlighting a readiness for software or service partnerships in data integration, business intelligence, and e-commerce enablement to support growth.

Similar companies to Riddell

Riddell Tech Stack

Riddell uses 8 technology products and services including Criteo, Dynatrace, Looker, and more. Explore Riddell's tech stack below.

Media & News

Riddell's Email Address Formats

Riddell uses at least 12 email formats:
Riddell Email FormatsExamplePercentage
FirstLast@riddell.comJohnDoe@riddell.com
37%
FLast@riddell.comJDoe@riddell.com
31%
First.Last@riddell.comJohn.Doe@riddell.com
27%
First@riddell.comJohn@riddell.com
5%
FLast@riddellsales.comJDoe@riddellsales.com
87%
Last@riddellsales.comDoe@riddellsales.com
8%
FiLast@riddellsales.comJoDoe@riddellsales.com
4%
FMLast@riddellsales.comJMDoe@riddellsales.com
1%
FLast@riddellsports.comJDoe@riddellsports.com
64%
Last@riddellsports.comDoe@riddellsports.com
25%
FiLast@riddellsports.comJoDoe@riddellsports.com
7%
FMLast@riddellsports.comJMDoe@riddellsports.com
4%

Frequently Asked Questions

What is Riddell's phone number?

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You can contact Riddell's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Riddell's official website and social media links?

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Riddell's official website is hootbio.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Riddell generate?

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As of August 2026, Riddell's annual revenue is estimated to be $50M - $100M.

What is Riddell's NAICS code?

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Riddell's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Riddell have currently?

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As of August 2026, Riddell has approximately 803 employees across 4 continents, including North America, Europe and Asia. Key team members include Vice President - Consumer Products And Business Development: N. T., Owner: G. R. and Owner: M. J. Explore Riddell's employee directory with LeadIQ.

What industry does Riddell belong to?

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Riddell operates in the Sporting Goods Manufacturing industry.

What technology does Riddell use?

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Riddell's tech stack includes Criteo, Dynatrace, Looker, Power BI, SAP, Oracle Database, Magento and ADP.

What is Riddell's email format?

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Riddell's email format typically follows the pattern of FirstLast@riddell.com. Find more Riddell email formats with LeadIQ.

How much funding has Riddell raised to date?

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As of August 2026, Riddell has raised $400M in funding. The last funding round occurred on Apr 03, 2024 for $125M.

When was Riddell founded?

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Riddell was founded in 1929.
Riddell logo

Riddell

Sporting Goods ManufacturingKansas, United States501-1000 Employees

Riddell, based in De Soto, Kansas, is a sporting goods manufacturer focused on football safety equipment. The company designs and develops football helmets, protective sports gear, head impact monitoring technologies, and related apparel and accessories, and provides reconditioning services such as cleaning, repairing, repainting, and recertifying existing equipment.

Founded in 1929, Riddell has long focused on innovation in football equipment and player protection. Its offerings address the needs of players, teams, and leagues seeking enhanced safety and performance, including integrated technologies within its helmet systems. In 2025, Riddell acquired Xenith's assets, reflecting ongoing efforts to broaden its protection-focused technology portfolio.

Section iconCompany Overview

Phone number
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1929
Employees
501-1000

Section iconFunding & Financials

  • $400M

    Riddell has raised a total of $400M of funding over 2 rounds. Their latest funding round was raised on Apr 03, 2024 in the amount of $125M as a Private Equity.

  • $50M - $100M

    Riddell's revenue is estimated to be in the range of $50M - $100M

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