Direct-to-Consumer Auto Lender RoadLoans, a direct-to-consumer auto lender, offers a seamless and tech-driven platform for customers to apply and get approved for auto loans, creating a competitive edge in the vehicle finance market.

Tech-Driven Finance Company As part of Santander Consumer USA Holdings Inc., a technology-driven consumer finance company, RoadLoans leverages a modern tech stack including WordPress, Shopify, and PHP to enhance customer experience and financial operations, attracting tech-savvy clients.

Expansion into Unsecured Consumer Lending With a focus on unsecured consumer lending products, RoadLoans has an opportunity to expand its portfolio beyond vehicle finance, tapping into a broader market segment and diversifying its revenue streams.

Partnerships with Auto Dealers Having relationships with over 14,000 automotive dealers in the U.S., RoadLoans has a vast network to promote its financing solutions, offering a strategic opportunity for cross-promotions and exclusive deals with dealerships.

Employee Engagement through Pandemic Support RoadLoans' initiative of launching the Santander US Temporary Emergency Paid Leave Program during the COVID-19 pandemic showcases its strong commitment to employee welfare. This employee-centric approach can be leveraged to strengthen relationships with corporate clients seeking responsible partners.