Expansion into auto loans RoadLoans offers a unique opportunity for potential customers who might not qualify for traditional auto loans to access financing through its 'Buyers Rejoice' program, providing a competitive edge in reaching underserved markets.

Tech-driven lending solutions With a technology stack including WordPress, Shopify, and modern tools like New Relic and Dynatrace RUM, RoadLoans leverages advanced digital capabilities to streamline the lending process, appealing to customers seeking efficient online financial services.

Partner with over 14,000 dealers RoadLoans' extensive network of relationships with more than 14,000 automotive dealers in the U.S. presents a valuable opportunity for strategic partnerships and collaborations to increase sales volume and market reach.

COVID-19 response and consumer trust The introduction of the Santander US Temporary Emergency Paid Leave Program in response to the COVID-19 pandemic demonstrates RoadLoans' commitment to customer well-being, enhancing brand loyalty and trust among consumers during challenging times.

Competitive positioning and market share In a competitive landscape with companies like Carvana and DriveTime, RoadLoans' alignment with Santander Consumer USA Holdings Inc. provides a strong foundation for differentiation and market positioning, enabling sales teams to capitalize on the company's established reputation and financial backing.