Expanding Digital Presence Robbins Brothers launched e-commerce capabilities in August 2021, opening up nationwide sales opportunities and enabling digital marketing outreach to a broader audience beyond their physical store locations.

Product Diversification The introduction of the Terra Men's jewelry capsule collection and partnerships with brands like Platinum Born indicate a strategic move to diversify product offerings and target different customer segments, increasing cross-selling potential.

Event Marketing Strategies Participation in jewelry events such as Verragio and targeted social media campaigns like Cupid on the Street demonstrate active engagement in brand promotion and customer outreach, which can be leveraged to boost sales through event-based marketing.

Growth and Leadership With recent leadership appointments and new store openings, Robbins Brothers is positioned for growth, presenting opportunities to upsell and strengthen customer relationships through personalized service and high-end jewelry experiences.

Market Positioning Operating in a competitive landscape with similar jewelers, Robbins Brothers' focus on customizable, exclusive jewelry and a strong digital footprint offers avenues for targeted marketing campaigns tailored to customer preferences and market trends.