Insights

Global Expansion Potential With over 120 retail locations across Canada and the United States and more than 100 stores in Asia, Roots demonstrates significant international presence. This offers opportunities to deepen market penetration in existing regions and explore new markets through wholesale partnerships or flagship stores, particularly in emerging retail hotspots.

Lifestyle & Heritage Branding Roots' strong association with Canadian heritage, authenticity, and lifestyle provides an appealing story that can be leveraged in collaborations, gift programs, and limited edition product lines targeting consumers seeking meaningful, culturally rich fashion experiences.

Tech-Driven Customer Insights Utilizing advanced analytics tools like Google Analytics 4, AppNexus, and AgilOne, Roots is well-positioned to capitalize on data-driven marketing and personalized shopping experiences, opening doors for targeted promotional campaigns and enhanced customer engagement strategies.

Growing Market Trends The company’s focus on premium leather goods and apparel aligns with current consumer interest in quality and durability, especially within the luxury casual segment. This creates opportunities to expand premium offerings or develop sustainable, eco-friendly product lines to attract environmentally conscious consumers.

Strategic Partnerships & Initiatives Roots' engagement in collaborations related to cultural heritage, such as partnerships supporting indigenous communities and multicultural initiatives, can be expanded to create exclusive collections or branded events that resonate with diverse customer segments and foster brand loyalty.

Roots Tech Stack

Roots uses 8 technology products and services including AppNexus, Google Analytics 4, Hudson, and more. Explore Roots's tech stack below.

  • AppNexus
    Advertising
  • Google Analytics 4
    Analytics
  • Hudson
    Continuous Integration
  • ESW
    Cross-border E-commerce
  • AgilOne
    Customer Data Platforms
  • DreamWeaver
    Editors
  • Akamai Bot Manager
    Security
  • Facebook
    Widgets

Media & News

Roots's Email Address Formats

Roots uses at least 1 format(s):
Roots Email FormatsExamplePercentage
FLast@roots.comJDoe@roots.com
92%
FirstLast@roots.comJohnDoe@roots.com
4%
First.Last@roots.comJohn.Doe@roots.com
4%

Frequently Asked Questions

Where is Roots's headquarters located?

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Roots's main headquarters is located at 1400 Castlefield Ave, Toronto, ON M6B 4C4, CA. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Roots's phone number?

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You can contact Roots's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Roots's stock symbol?

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Roots is a publicly traded company; the company's stock symbol is RROTF.

What is Roots's official website and social media links?

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Roots's official website is roots.com and has social profiles on LinkedIn.

How much revenue does Roots generate?

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As of October 2025, Roots's annual revenue is estimated to be $959M.

What is Roots's NAICS code?

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Roots's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Roots have currently?

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As of October 2025, Roots has approximately 2.2K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: J. G.Chief Financial Officer: L. W.Chief Marketing Officer: L. G.. Explore Roots's employee directory with LeadIQ.

What industry does Roots belong to?

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Roots operates in the Retail Apparel and Fashion industry.

What technology does Roots use?

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Roots's tech stack includes AppNexusGoogle Analytics 4HudsonESWAgilOneDreamWeaverAkamai Bot ManagerFacebook.

What is Roots's email format?

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Roots's email format typically follows the pattern of FLast@roots.com. Find more Roots email formats with LeadIQ.

When was Roots founded?

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Roots was founded in 1973.
Roots

Roots

Retail Apparel and FashionCanada1001-5000 Employees

Established in 1973, Roots is Canada’s leading lifestyle brand known around the world for its premium leather goods, apparel and accessories, with more than 120 retail locations in Canada and the United States, and more than 100 in Asia. Roots is not only a brand, we are a culture and lifestyle inspired by the open air. We are a team of people who share values focused on quality and integrity. We celebrate our heritage and authenticity and are proud of what we stand for. Our employees share this passion and seek opportunities to stretch their boundaries, learn new experiences and continue to grow their Roots.

 

Fondée en 1973, Roots la principale marque canadienne axée sur le « style de vie » et elle est reconnue dans le monde entier pour ses articles en cuir, ses vêtements sport et ses accessoires de qualité. Elle possède plus de 120 points de vente au Canada et aux États-Unis, et plus de 100 en Asie. Roots est bien plus qu’une simple marque, elle constitue une culture et un style de vie dont l’inspiration provient des grands espaces. Nous formons une équipe dont les valeurs sont fondées sur la qualité et l’intégrité. Nous rendons hommage à notre héritage et notre authenticité, et sommes fiers de ce que nous représentons. Nos employés sont animés par cette même passion et repoussent constamment leurs limites afin de vivre de nouvelles expériences et de s’épanouir.

Section iconCompany Overview

Headquarters
1400 Castlefield Ave, Toronto, ON M6B 4C4, CA
Phone number
Website
roots.com
Stock Symbol
RROTF
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1973
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    Roots's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Roots's revenue is estimated to be in the range of $250M$500M

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