Insights

Expanding Organic Offerings Roots has recently expanded its organic product portfolio, including organic soil, mushroom compost, and heirloom seeds, available at major retailers like The Home Depot. This growth indicates strong market interest in eco-friendly and sustainable gardening supplies, presenting an opportunity to cross-promote apparel and lifestyle products aligned with sustainable living trends.

Focus on Lifestyle Campaigns The brand is actively investing in new brand campaigns and product line revamps that emphasize its heritage and authentic outdoor lifestyle. Collaborating with them on lifestyle-focused marketing initiatives or co-branded products could enhance visibility and resonate with consumers seeking authentic, outdoor-inspired products.

Strategic Growth Initiatives Roots has initiated a strategic review aimed at maximizing shareholder value, including potential sale options. This openness to strategic partnerships and growth opportunities suggests potential for new distribution channels or joint ventures that could amplify product reach and sales in global markets.

Investing in Leadership The appointment of a new Chief Commercial Officer highlights Roots’ commitment to expanding its market footprint and improving omnichannel strategies. This focus on leadership and growth offers chances for sales development in new retail formats, digital platforms, and emerging markets.

Roots Tech Stack

Roots uses 8 technology products and services including AppNexus, Google Analytics 4, Hudson, and more. Explore Roots's tech stack below.

  • AppNexus
    Advertising
  • Google Analytics 4
    Analytics
  • Hudson
    Continuous Integration
  • ESW
    Cross-border E-commerce
  • AgilOne
    Customer Data Platforms
  • DreamWeaver
    Editors
  • Akamai Bot Manager
    Security
  • Facebook
    Widgets

Media & News

Roots's Email Address Formats

Roots uses at least 1 format(s):
Roots Email FormatsExamplePercentage
FLast@roots.comJDoe@roots.com
92%
FirstLast@roots.comJohnDoe@roots.com
4%
First.Last@roots.comJohn.Doe@roots.com
4%

Frequently Asked Questions

Where is Roots's headquarters located?

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Roots's main headquarters is located at 1400 Castlefield Avenue York, Ontario m6b 4c4 Canada. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Roots's phone number?

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You can contact Roots's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Roots's stock symbol?

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Roots is a publicly traded company; the company's stock symbol is ROOT.TO.

What is Roots's official website and social media links?

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Roots's official website is roots.com and has social profiles on LinkedIn.

How much revenue does Roots generate?

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As of April 2026, Roots's annual revenue is estimated to be $959M.

What is Roots's NAICS code?

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Roots's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Roots have currently?

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As of April 2026, Roots has approximately 2.2K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Ceo: J. G.Chief Executive Officer: J. G.Ceo E Handyman: R. H.. Explore Roots's employee directory with LeadIQ.

What industry does Roots belong to?

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Roots operates in the Retail Apparel and Fashion industry.

What technology does Roots use?

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Roots's tech stack includes AppNexusGoogle Analytics 4HudsonESWAgilOneDreamWeaverAkamai Bot ManagerFacebook.

What is Roots's email format?

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Roots's email format typically follows the pattern of FLast@roots.com. Find more Roots email formats with LeadIQ.

When was Roots founded?

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Roots was founded in 1973.

Roots

Retail Apparel and FashionOntario, Canada1001-5000 Employees

Established in 1973, Roots is Canada’s leading lifestyle brand known around the world for its premium leather goods, apparel and accessories, with more than 120 retail locations in Canada and the United States, and more than 100 in Asia. Roots is not only a brand, we are a culture and lifestyle inspired by the open air. We are a team of people who share values focused on quality and integrity. We celebrate our heritage and authenticity and are proud of what we stand for. Our employees share this passion and seek opportunities to stretch their boundaries, learn new experiences and continue to grow their Roots.

 

Fondée en 1973, Roots la principale marque canadienne axée sur le « style de vie » et elle est reconnue dans le monde entier pour ses articles en cuir, ses vêtements sport et ses accessoires de qualité. Elle possède plus de 120 points de vente au Canada et aux États-Unis, et plus de 100 en Asie. Roots est bien plus qu’une simple marque, elle constitue une culture et un style de vie dont l’inspiration provient des grands espaces. Nous formons une équipe dont les valeurs sont fondées sur la qualité et l’intégrité. Nous rendons hommage à notre héritage et notre authenticité, et sommes fiers de ce que nous représentons. Nos employés sont animés par cette même passion et repoussent constamment leurs limites afin de vivre de nouvelles expériences et de s’épanouir.

Section iconCompany Overview

Headquarters
1400 Castlefield Avenue York, Ontario m6b 4c4 Canada
Phone number
Website
roots.com
Stock Symbol
ROOT.TO
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1973
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    Roots's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Roots's revenue is estimated to be in the range of $250M$500M

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