Rovi Corporation (now TiVo)
Computer SoftwareCalifornia, United States1001-5000 Employees
TiVo, formerly Rovi Corporation, is a software development company based in San Carlos, California, serving a global client base. It focuses on entertainment discovery, aiming to simplify the process of finding movies, TV shows, and music in today's complex media landscape. The organization develops technologies to personalize experiences through enhanced search, tailored recommendations, and voice-enabled applications, and it provides audience analytics used by major brands. Operating in the software and media technology space, TiVo combines consumer discovery tools with analytics services for advertisers and content providers. Its offerings are oriented toward connecting users with entertainment while equipping brands with measurement capabilities for cross-platform campaigns. In April 2026, TiVo Ads launched an automatic content recognition TV data offering in the UK, extending its data-driven cross-platform capabilities.