Insights

Conscious sourcing Rug & Home emphasizes a mission around home décor with a conscience and direct relationships with global artisans, presenting a potential sales angle to align with sustainability programs and fair-trade partnerships to upsell responsible product lines.

Exclusive curated assortment The company highlights a changing mix of unique products from world artisans and exclusive items, suggesting upsell opportunities through limited-edition or one-of-a-kind rug and home-furnishings offerings to premium or interior design clients.

Affordability message Focus on value pricing and direct-from-artisan sourcing enables competitive pricing; target campaigns could emphasize cost-conscious customers, volume purchases, or wholesale partnerships with design studios seeking good margins.

Design consultant model With staff design consultants aiding rug selection and home design, there is potential to offer professional services bundles, B2B collaborations with interior designers, or white-label consultation programs.

Growing mid-market footprint Revenue is mid-market with 51-200 employees and a multi-million dollar range; identify opportunities to scale through partnerships with larger retailers, expansion into EDI wholesale channels, or SAP-level integrations to support larger orders.

Rug & Home Tech Stack

Rug & Home uses 8 technology products and services including Microsoft Clarity, Back In Stock, jQuery, and more. Explore Rug & Home's tech stack below.

  • Microsoft Clarity
    Analytics
  • Back In Stock
    E-commerce Platforms
  • jQuery
    Javascript Libraries
  • InstantClick
    Javascript Libraries
  • Envoy
    Load Balancers
  • Venmo
    Payment Processing
  • Tailwind CSS
    UI Frameworks
  • Facebook
    Widgets

Media & News

Rug & Home's Email Address Formats

Rug & Home uses at least 1 format(s):
Rug & Home Email FormatsExamplePercentage
FirstL@rugandhome.comJohnD@rugandhome.com
58%
First@rugandhome.comJohn@rugandhome.com
35%
Last@rugandhome.comDoe@rugandhome.com
7%

Frequently Asked Questions

What is Rug & Home's official website and social media links?

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Rug & Home's official website is rugandhome.com and has social profiles on LinkedIn.

What is Rug & Home's NAICS code?

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Rug & Home's NAICS code is 442 - Furniture and Home Furnishings Stores.

How many employees does Rug & Home have currently?

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As of July 2026, Rug & Home has approximately 58 employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Business Owner: D. A.General Manager: C. B.Assistant Warehouse Manager: D. K.. Explore Rug & Home's employee directory with LeadIQ.

What industry does Rug & Home belong to?

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Rug & Home operates in the Retail Furniture and Home Furnishings industry.

What technology does Rug & Home use?

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Rug & Home's tech stack includes Microsoft ClarityBack In StockjQueryInstantClickEnvoyVenmoTailwind CSSFacebook.

What is Rug & Home's email format?

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Rug & Home's email format typically follows the pattern of FirstL@rugandhome.com. Find more Rug & Home email formats with LeadIQ.

When was Rug & Home founded?

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Rug & Home was founded in 1995.
Rug & Home logo

Rug & Home

Retail Furniture and Home FurnishingsNorth Carolina, United States51-200 Employees

Rug & Home is a mid-sized retailer specializing in rugs and home furnishings, based in Asheville, North Carolina. Founded in 1995, the company aims to combine value, attentive service, and a curated shopping experience by sourcing from leading artisans worldwide. Its buying team travels to personally select and inspect each piece and maintains direct relationships with foreign and domestic vendors, enabling access to exclusive products and timely arrivals, often supported by direct-from-artisan shipping and scale-driven pricing.

The firm emphasizes social responsibility through its Rug & Home Foundation, contributing millions of dollars and substantial volunteer hours to communities and nonprofits over the years. Its product assortment is described as having a story, featuring unique pieces chosen for quality and relevance, with direct relationships to artisans and vendors that support both established brands and exclusive offerings. Design consultants help customers with rug selection and whole-home design, simplifying the process and translating a vision into a coordinated space.

Section iconCompany Overview

NAICS Code
442 - Furniture and Home Furnishings Stores
Founded
1995
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    Rug & Home's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Rug & Home's revenue is estimated to be in the range of $25M$50M

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