Local sports ties Runners Plus has recently partnered with Centerville Elks Athletics and supports Centerville High School cross country teams, presenting an opportunity to upsell team gear, sponsor events, and provide personalized fittings or discounts for student athletes.

Omnichannel strength With both brick-and-mortar stores and a robust e-commerce platform, there is potential to optimize cross-channel promotions, in-store fittings, and online exclusive releases to boost average order value and capture a wider customer base.

Tech-enabled marketing Active use of Google Ads, Klaviyo, Shopify, and analytics tools suggests opportunities to enhance retargeting, email lifecycle campaigns, and personalized product recommendations to increase conversion rates and repeat purchases.

Mid-market positioning Revenue in the 1M to 10M range and supplier-like comparisons in the running segment indicate room to scale through partnerships with mid-market athletic brands, private label opportunities, and expanded product SKUs across footwear, apparel, and accessories.

Community and events Sponsorship and community engagement around local running events provide a pathway to co-hosted promotions, loyalty programs for runners, and targeted campaigns to amateur and competitive runners in the Dayton area.