Community Partnerships Runners Plus has recently partnered with Centerville Elks Athletics and Centerville High School cross country teams, presenting an opportunity to upsell team apparel, official race kits, and sponsorship packages to local schools and athletic programs.

Localized Experience With both brick-and-mortar and a robust e-commerce platform, there is potential to tailor local events, in-store fittings, and regional promotions to Dayton area runners, expanding omnichannel sales and loyalty programs.

Tech Enabled The existing tech stack including Shopify, Klaviyo, Google Ads, and AWS enables targeted email marketing, remarketing, and scalable e-commerce campaigns to drive new customer acquisition and repeat purchases.

Mid Market Growth Revenue in the $1M–$10M range indicates room to scale through expanded product lines (footwear, apparel, accessories), premium services, and partnerships with local running clubs and events.

Competitive Positioning As a specialized running retailer in a market with big players and niche brands, there is a sales opportunity to emphasize personalized service, expert fittings, and community engagement to win loyal customers over mass merchants.