Proven ROI Sales Boomerang has supported 150+ lenders to close over 30B in incremental loan volume and has delivered 3 to 5x higher customer retention, creating strong proof points for ROI in outreach and case studies.

CRM Centric The platform automates qualified lead generation inside existing CRM systems and monetizes CRM data to surface borrower opportunities in real time, presenting a strong upsell to lenders with mature CRM ecosystems and room for CRM partner co selling.

Growth Hiring Recent hires for Chief People Officer and EVP of Customer Success signal a growth oriented strategy and enhanced post sale support, which can be highlighted to lenders as a differentiator for onboarding and retention improvements.

Ecosystem Partners Established collaborations with CRM vendors and mortgage tech platforms create an ecosystem channel for co marketing, referrals, and bundled offerings with Total Expert and Top of Mind networks.

Data Driven Edge A data and machine learning driven borrower intelligence platform leverages a modern tech stack including AWS Glue REST and Jira to deliver timely alerts such as mortgage inquiries credit score changes and equity events, appealing to tech forward lenders seeking automation and integration flexibility.