Insights

Digital Engagement SAMRO has recently launched an online appointment booking platform for its members, indicating an openness to digital solutions that streamline member interactions and service delivery. This presents a sales opportunity to offer advanced member management software or digital engagement tools to enhance their online platform.

Industry Leadership As Africa’s leading Collective Management Organisation with a strong reputation and recognition from CISAC, SAMRO is positioned as a key player in copyright management in the region. This status could facilitate cross-selling of industry-specific licensing platforms, copyright analytics, or rights management solutions tailored for large CMO networks.

Event Participation SAMRO actively participates in industry events and awards such as Basadi in Music Awards and holds regular press conferences, demonstrating opportunities to provide event management, sponsorship, or hybrid event technology solutions that support their promotional and engagement activities.

Financial Scale With revenue ranging between 50 to 100 million dollars and a significant employee base, SAMRO has the fiscal capacity to invest in innovative copyright technology, royalty tracking systems, or compliance platforms that can optimize their revenue collection and distribution processes.

Educational Initiatives The organization’s focus on launching music business training programs indicates a commitment to capacity building within the industry, providing opportunities to introduce e-learning platforms, digital training tools, or content delivery solutions that can support their educational efforts and member development.

SAMRO Tech Stack

SAMRO uses 8 technology products and services including C3.js, Drupal, jQuery, and more. Explore SAMRO's tech stack below.

  • C3.js
    Charting
  • Drupal
    Content Management System
  • jQuery
    Javascript Libraries
  • Google Maps
    Maps
  • Webflow
    Page Builders
  • HSTS
    Security
  • Google Tag Manager
    Tag Management
  • HTTP/3
    Web & Portal Technology

Media & News

SAMRO's Email Address Formats

SAMRO uses at least 1 format(s):
SAMRO Email FormatsExamplePercentage
First.Last@samro.org.zaJohn.Doe@samro.org.za
92%
Last@samro.org.zaDoe@samro.org.za
6%
First.Middle.Last@samro.org.zaJohn.Michael.Doe@samro.org.za
1%
First.Middle@samro.org.zaJohn.Michael@samro.org.za
1%

Frequently Asked Questions

Where is SAMRO's headquarters located?

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SAMRO's main headquarters is located at 20 De Korte Street, Braamfontein Johannesburg, Gauteng, ZA. The company has employees across 4 continents, including AfricaEuropeAsia.

What is SAMRO's official website and social media links?

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SAMRO's official website is samro.org.za and has social profiles on LinkedIn.

What is SAMRO's NAICS code?

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SAMRO's NAICS code is 71113 - Musical Groups and Artists.

How many employees does SAMRO have currently?

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As of October 2025, SAMRO has approximately 356 employees across 4 continents, including AfricaEuropeAsia. Key team members include Chief Financial Officer: L. T.Chief Operating Officer: M. P. M.Ceo: A. L.. Explore SAMRO's employee directory with LeadIQ.

What industry does SAMRO belong to?

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SAMRO operates in the Musicians industry.

What technology does SAMRO use?

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SAMRO's tech stack includes C3.jsDrupaljQueryGoogle MapsWebflowHSTSGoogle Tag ManagerHTTP/3.

What is SAMRO's email format?

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SAMRO's email format typically follows the pattern of First.Last@samro.org.za. Find more SAMRO email formats with LeadIQ.

When was SAMRO founded?

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SAMRO was founded in 1961.
SAMRO

SAMRO

MusiciansSouth Africa201-500 Employees

The Southern African Music Rights Organisation (SAMRO) is a leading regional copyright administration business, dealing primarily with the administration of music Performing Rights on behalf of composers, authors, lyricists and publishers.
SAMRO’s primary role is to administer copyright in music creators’ and publishers’ intellectual property (i.e. their Performing Rights). It does so by licensing and collecting licence fees from music users (such as television and radio broadcasters, live music venues, retailers, restaurants and shopping centres) and distributing royalties to music creators.
For the past 60 years, SAMRO has built a solid legacy of supporting musicians in South Africa through a variety of corporate social investment (CSI) programmes. The organisation also boosts the local music industry by hosting regular seminars and workshops, and supporting conferences to help foster and develop creativity across all categories and genres of music.
The International Confederation of Societies of Authors and Composers (CISAC) has voted SAMRO as Africa's leading Collective Management Organisation (CMO) and the third most endorsed organisation amongst other CMO’s, cementing its position of being the most admired and respected African CMO by the global community and members.
SAMRO is committed to being a world-class African copyright administration business that upholds the highest standards of corporate governance, business ethics and management in its quest to make a valuable and lasting contribution to the lives of its members and to the music industry in general.

Section iconCompany Overview

Headquarters
20 De Korte Street, Braamfontein Johannesburg, Gauteng, ZA
NAICS Code
71113 - Musical Groups and Artists
Founded
1961
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    SAMRO's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    SAMRO's revenue is estimated to be in the range of $50M$100M

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