International Expansion TONO's recent hiring of a Director of International Affairs and partnership with TikTok indicate a focus on global reach and partnerships. This presents sales opportunities for targeting new markets and collaborations with international music platforms.
Leadership Transition With the appointment of a new CEO, Karl Vestli, there may be opportunities for sales engagement as the company under new leadership could be open to exploring new services, technologies, or partnerships to drive growth and innovation.
Market Penetration Strategy TONO's long-standing position in the Norwegian music industry, representing a significant number of rights owners, offers a strategic entry point for sales professionals looking to tap into a well-established market with potential for expanding services and licenses.
Technology Adoption By leveraging WordPress, jQuery, and other technologies, TONO showcases a commitment to digital innovation. Sales reps could explore opportunities to pitch complementary tech solutions, software integrations, or digital services to enhance TONO's operational efficiency and customer experience.
Competitive Positioning Understanding TONO's position among similar companies like PRS for Music and ASCAP in terms of revenue and employee count can provide insights into potential areas for competitive differentiation. Sales professionals could tailor their pitches to highlight TONO's unique value proposition relative to competitors.
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1.9K$50M$100MTONO uses 8 technology products and services including WordPress Super Cache, Unpkg, jQuery, and more. Explore TONO's tech stack below.
| TONO Email Formats | Percentage |
| First.Last@tono.no | 40% |
| Last@tono.no | 10% |
| First.Last@tono.no | 40% |
| Last@tono.no | 10% |
MusiciansOslo, Norway51-200 Employees
TONO is Norway's Performing Rights Society. A work of art is protected by law. We issue licences for music users, collect fees from broadcasters, concert arrangers, streaming services, cinemas etc., and distribute remunerations to the rights owners in performed musical works. TONO represents approximately 30 000 Norwegian composers, songwriters, lyricists and music publishers, as well as more than 2.5 million rights owners from other countries.
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