Strategic Partnerships TONO's recent partnership with TikTok presents a potential opportunity for collaboration with other social media platforms, streaming services, and online content creators, leveraging TONO's music licensing and distribution services to reach a wider audience and increase revenue streams.
International Expansion With the appointment of Inger Elise Mey as Director of International Affairs, TONO is signaling a focus on expanding its global presence. Sales representatives could explore market opportunities in new regions, establish partnerships with international music organizations, and offer TONO's services to a broader network of music creators worldwide.
New CEO Leadership The recent appointment of Karl Vestli as CEO introduces a fresh leadership perspective to TONO. This change presents a chance for sales development representatives to engage with a new CEO, understand their vision for the company, and align sales strategies with the evolving direction of TONO under Vestli's leadership.
Competitive Analysis By evaluating TONO's position against similar companies such as PRS for Music, APRA AMCOS, and ASCAP, sales professionals can identify unique selling points, pricing strategies, and market differentiators to drive competitive sales campaigns, attract new clients, and capture market share within the musicians' rights industry.
Technology Integration Understanding TONO's technology stack, encompassing WordPress Super Cache, jQuery, and more, presents an opportunity for sales development representatives to propose tech-driven solutions, software integrations, and digital innovations to streamline TONO's operations, enhance user experience, and potentially drive sales growth through technological advancements.
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1.9K$50M$100MTONO uses 8 technology products and services including WordPress Super Cache, Unpkg, jQuery, and more. Explore TONO's tech stack below.
| TONO Email Formats | Percentage |
| First.Last@tono.no | 40% |
| Last@tono.no | 10% |
| First.Last@tono.no | 40% |
| Last@tono.no | 10% |
MusiciansOslo, Norway51-200 Employees
TONO is Norway's Performing Rights Society. A work of art is protected by law. We issue licences for music users, collect fees from broadcasters, concert arrangers, streaming services, cinemas etc., and distribute remunerations to the rights owners in performed musical works. TONO represents approximately 30 000 Norwegian composers, songwriters, lyricists and music publishers, as well as more than 2.5 million rights owners from other countries.
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