Insights

Strong Regional Appeal Visit Santa Cruz County attracts over 3 million visitors annually, with a focus on high-yield overnight business during off-peak seasons, creating opportunities to target hospitality, transportation, and local attractions for partnership and sponsorship deals.

Diverse Marketing Programs The organization offers multiple marketing channels including web presence, guides, and targeted programs like wedding and conference promotions, opening avenues to integrate local businesses and service providers into their promotional activities.

Robust Local Assets Santa Cruz's attractions, from beaches, wineries, and state parks to historic sites and resorts, provide rich content for collaborative marketing initiatives, driving visitor engagement and increasing exposure for associated brands.

Growing Revenue Potential With an estimated revenue of up to $250 million, Santa Cruz County’s tourism industry presents significant sales opportunities across sectors such as accommodations, dining, entertainment, and transportation, particularly during peak visit seasons.

Targeted Regional Growth The similarity to other regional CVBs with substantial revenues and staff indicates potential for expanding B2B partnerships and customized marketing solutions to local businesses seeking to attract more visitors and conference attendees.

Santa Cruz County Conference & Visitors Council Tech Stack

Media & News

Santa Cruz County Conference & Visitors Council's Email Address Formats

Santa Cruz County Conference & Visitors Council uses at least 2 format(s):
Santa Cruz County Conference & Visitors Council Email FormatsExamplePercentage
FLast@santacruz.orgJDoe@santacruz.org
76%
Last@santacruz.orgDoe@santacruz.org
21%
First@santacruz.orgJohn@santacruz.org
3%
First.Last@visitsantacruz.orgJohn.Doe@visitsantacruz.org
100%

Frequently Asked Questions

Where is Santa Cruz County Conference & Visitors Council's headquarters located?

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Santa Cruz County Conference & Visitors Council's main headquarters is located at 303 Water Street Suite 100 Santa Cruz, California 95060 United States. The company has employees across 1 continents, including North America.

What is Santa Cruz County Conference & Visitors Council's official website and social media links?

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Santa Cruz County Conference & Visitors Council's official website is visitsantacruz.org and has social profiles on LinkedIn.

What is Santa Cruz County Conference & Visitors Council's NAICS code?

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Santa Cruz County Conference & Visitors Council's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Santa Cruz County Conference & Visitors Council have currently?

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As of March 2026, Santa Cruz County Conference & Visitors Council has approximately 21 employees across 1 continents, including North America. Key team members include Manager: C. G.. Explore Santa Cruz County Conference & Visitors Council's employee directory with LeadIQ.

What industry does Santa Cruz County Conference & Visitors Council belong to?

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Santa Cruz County Conference & Visitors Council operates in the Travel Arrangements industry.

What is Santa Cruz County Conference & Visitors Council's email format?

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Santa Cruz County Conference & Visitors Council's email format typically follows the pattern of FLast@santacruz.org. Find more Santa Cruz County Conference & Visitors Council email formats with LeadIQ.

When was Santa Cruz County Conference & Visitors Council founded?

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Santa Cruz County Conference & Visitors Council was founded in 1988.

Santa Cruz County Conference & Visitors Council

Travel ArrangementsCalifornia, United States11-50 Employees

Visit Santa Cruz County (VSCC) is a non-profit organization with a mission to stimulate the economy by promoting Santa Cruz County as a visitor, conference/meeting and film destination through a variety of marketing programs including advertising, promotion and visitor services. VSCC's priority is to attract high-yield overnight business during the off-peak periods of the year. 

There are over 3 million visitor trips taken to Santa Cruz County each year. And as the area's Destination Marketing Organization, Visit Santa Cruz County is one of the best resources for incoming travelers to obtain information on the area. 

VSCC also offers marketing opportunities to area attractions, restaurants, shops and lodging businesses at a variety of levels. In addition to a presence on visitsantacruz.org, Santa Cruz County businesses can participate in sponsorship opportunities with the annual Official Santa Cruz County Traveler's Guide and other targeted marketing programs like Wedding and Conference web listing marketing programs. These programs are designed to help promote all that the area has to offer.

Why Santa Cruz
-Birthplace of mainland surfing in the United States
-29 miles of exceptional coastline
-77 distinctive wineries 
14 State Parks 
-Home of the Beach Boardwalk built in 1907 
-2 golf courses 
-over 300 days of sunshine year. Temperature averaging 70 degrees
-over 150 Resorts, hotels & motels unique to themselves

Section iconCompany Overview

Headquarters
303 Water Street Suite 100 Santa Cruz, California 95060 United States
NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
1988
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $100M$250M

    Santa Cruz County Conference & Visitors Council's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Santa Cruz County Conference & Visitors Council's revenue is estimated to be in the range of $100M$250M

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