Government Focus Target government procurement channels and agencies that historically require compliant suppliers; emphasize S&B’s M/WBE certification and established relationships to win lower-cost, compliant office essentials and janitorial, breakroom, and school supplies contracts.

Low Volume, High Flexibility With a small team and lean structure, position as a reliable, agile supplier for niche orders, frequent reorders, and last-minute needs where larger competitors overstretch or lack personalized service.

Value Driven Highlight aggressive pricing, supplier specials, and volume discounts to convert existing customers into multi-category spenders (office supplies, furniture, promotional products, industrial and K-12 materials).

Multi-Category Upsell Cross-sell bundled office solutions across categories (furniture, breakroom, janitorial, school supplies) to increase average order value and deepen competitiveness against larger distributors.

Digital Readiness Leverage current tech stack and online presence to improve self-serve ordering, with targeted campaigns via Mailchimp and SEO optimization to capture more government and corporate buyers seeking reliable, certified minority-owned suppliers.