Expanding Retail Presence Sculpted by Aimee recently opened a flagship store on Dublin’s Grafton Street and invested in a dedicated bricks-and-mortar location with modern checkout technology, indicating a strategic push into physical retail channels and opportunities for partnerships with retail sectors.

Market Entry in UK The brand's deal with Boots to stock products in UK stores presents a significant opportunity to increase brand visibility and sales volume across the UK market, appealing to those seeking approachable, high-quality makeup solutions.

Digital Innovation Focus With digital features like virtual try-on screens and digital look books in their stores, Sculpted by Aimee emphasizes a tech-forward customer experience, opening avenues to collaborate with tech providers or develop online marketing strategies.

Growth Potential Operating with revenues under $10 million and a relatively lean team size, the company is positioned as a growing player in the personal care segment, potentially receptive to partnerships, co-branding, and distribution collaborations to accelerate growth.

Content-Driven Engagement The company's strong online presence and user reviews on Trustpilot highlight an engaged customer base and digital influence, which can be leveraged for influencer marketing, brand ambassador programs, and personalized sales initiatives.