Insights

Innovative Revenue Platform Sequence offers a cutting-edge AI-native revenue automation platform designed specifically for modern finance teams in B2B SaaS, presenting an opportunity to target fast-growing SaaS companies seeking to streamline and modernize their billing and revenue workflows.

Recent Product Launches With recent launches including Sequence 2.0 and Sequence Revenue Recognition, the company demonstrates ongoing innovation and expansion into AI-driven revenue management solutions, indicating potential for upselling or cross-selling to existing clients interested in advanced revenue automation and compliance tools.

Strong Market Recognition Consistent recognition as a High Performer in G2 Spring Awards and awards for ease of use and user support highlight Sequence's reputation for customer satisfaction and product excellence, making it a promising partner for enterprises seeking reliable SaaS revenue solutions.

Strategic Funding Backed by top investors including Andreessen Horowitz and Salesforce Ventures with capital of 23 million dollars and revenue between 10 to 25 million dollars, Sequence is positioned for growth, providing opportunities to collaborate or align with a promising, well-funded SaaS innovator.

Target Customer Profile Sequence's focus on B2B SaaS companies with usage-based pricing and complex contracts opens avenues to engage with similar mid-market to enterprise clients in need of sophisticated revenue recognition, billing, and automation solutions to enhance financial operations.

Sequence Tech Stack

Sequence uses 8 technology products and services including Google Ads, Google Ads Conversion Tracking, Google Hosted Libraries, and more. Explore Sequence's tech stack below.

  • Google Ads
    Advertising
  • Google Ads Conversion Tracking
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • Apple iCloud Mail
    Email
  • Next.js
    Javascript Frameworks
  • HubSpot
    Marketing Automation
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Analytics
    Web Analytics

Media & News

Sequence's Email Address Formats

Sequence uses at least 1 format(s):
Sequence Email FormatsExamplePercentage
First.Last@sequencehq.comJohn.Doe@sequencehq.com
44%
First@sequencehq.comJohn@sequencehq.com
9%
Last@sequencehq.comDoe@sequencehq.com
3%
First.Last@sequencehq.comJohn.Doe@sequencehq.com
44%

Frequently Asked Questions

Where is Sequence's headquarters located?

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Sequence's main headquarters is located at New York, NY US. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Sequence's official website and social media links?

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Sequence's official website is sequencehq.com and has social profiles on LinkedInCrunchbase.

What is Sequence's NAICS code?

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Sequence's NAICS code is 5112 - Software Publishers.

How many employees does Sequence have currently?

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As of October 2025, Sequence has approximately 45 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Cpo: M. K.Head Of Finance: S. M.Co-Founder And Ceo: R. G.. Explore Sequence's employee directory with LeadIQ.

What industry does Sequence belong to?

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Sequence operates in the Software Development industry.

What technology does Sequence use?

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Sequence's tech stack includes Google AdsGoogle Ads Conversion TrackingGoogle Hosted LibrariesApple iCloud MailNext.jsHubSpotX-Content-Type-OptionsGoogle Analytics.

What is Sequence's email format?

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Sequence's email format typically follows the pattern of First.Last@sequencehq.com. Find more Sequence email formats with LeadIQ.

How much funding has Sequence raised to date?

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As of October 2025, Sequence has raised $23M in funding. The last funding round occurred on Jan 20, 2021 for $23M.

When was Sequence founded?

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Sequence was founded in 2021.

Sequence

Software DevelopmentNew York, United States11-50 Employees

Sequence is the modern billing, CPQ and revrec platform to unlock error-free revenue workflows at scale.

Backed by a16z and Salesforce Ventures, Sequence is working with leading B2B scaleups including Incident.io, Bridge (acq. by Stripe), Attention, Arch Labs and Default.

Section iconCompany Overview

Headquarters
New York, NY US
NAICS Code
5112 - Software Publishers
Founded
2021
Employees
11-50

Section iconFunding & Financials

  • $23M

    Sequence has raised a total of $23M of funding over 1 rounds. Their latest funding round was raised on Jan 20, 2021 in the amount of $23M.

  • $10M$25M

    Sequence's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $23M

    Sequence has raised a total of $23M of funding over 1 rounds. Their latest funding round was raised on Jan 20, 2021 in the amount of $23M.

  • $10M$25M

    Sequence's revenue is estimated to be in the range of $10M$25M

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