Market Research Expertise SRC has deep experience in mystery shopping, HR/HRD, and research services since 1991, presenting an opportunity to upsell full-spectrum customer experience and employee engagement programs to existing clients seeking data-driven decision support.

Small to Mid Market Scale With 11-50 employees and revenue between one and ten million, SRC likely serves mid-market organizations that value cost-effective, scalable research solutions and could benefit from expanded offerings such as analytics, benchmarking, and digital survey panels.

Digital Stack Leverage Current tech stack includes WordPress, Google Workspace, and analytics-ready tools; there is potential to offer enhanced digital research capabilities, website UX testing, and SEO-driven market insights to attract more clients and improve reporting delivery.

Growth via Partnerships Proximity to large consulting and research ecosystems (as seen in peers like RAND, Gallup, Ipsos) suggests collaboration or subcontracting options for speaking engagements, joint surveys, or white-label research programs to expand reach without proportional headcount growth.

Financial Upsell Potential With modest revenue scale, SRC can pursue value-added services such as continuous CX tracking, quarterly market intelligence reports, and managed mystery shopping programs to increase average deal size and recurring revenue from existing clients.