Media Network Leverage being part of the Gannett and USA TODAY Network ecosystem to offer cross-publisher advertising programs, bundled digital and print campaigns, and access to a broader national audience for local advertisers.

Digital Advertising Stack Target advertisers with Sheboygan Press’s current tech stack (Amazon Advertising, Google Ads, Criteo, The Trade Desk, Tealium, Piwik PRO Core) to propose integrated programmatic and analytics driven campaigns that maximize reach and measurable ROI for local clients.

Local Content Advantage Capitalize on strong local journalism emphasis and recent achievements (Better Newspaper Contest honors, USA TODAY Network Style Guide) to pitch sponsored content, branded storytelling, and earned media packages that boost credibility for local brands.

Community Initiatives Use the Complete Streets planning activity and other community-focused projects as opportunities to offer sponsorships, event coverage packages, and public information campaigns that align brands with local civic engagement.

SMB Growth Fit Position the newspaper as a cost-effective, trusted advertising channel for small- to mid-sized businesses in Sheboygan and surrounding markets, supported by measurable digital analytics and local market insights.