Growth potential Florida-based MSP with 11-50 employees and annual revenue likely in the 10M-25M range presents an opportunity to upsell enterprise-grade IT services and security offerings to mid-size clients while maintaining affordable pricing.

Security expansion Recent adoption of SonicWall ZTNA Cloud Secure Edge and rollout of a DNS Filtering addon indicate a strong emphasis on security; there is an opportunity to cross-sell advanced threat protection, enhanced DNS filtering, and zero-trust networking to current and prospective clients.

Managed services As a Tampa Bay MSP aiming to deliver enterprise IT practices to small businesses, ShowTech Solutions can be targeted for managed service contracts, including 24/7 help desk, backup and disaster recovery, and cloud management leveraging existing tech stack (Microsoft 365, Google Cloud, Azure).

Tech stack leverage With a diverse stack spanning Google Cloud, Azure, Shopify, WordPress, Joomla, SendGrid, and Microsoft 365, there are cross-sell opportunities to optimize and secure clients across e-commerce, CMS, and communications platforms, plus potential MSP-led cloud migration projects.

Growth signals New DNS filtering addon launched in 2026 and a notable client win with SonicWall in 2025 signal momentum; target growth-minded SMBs seeking scalable, secure IT services that fit mid-market budgets and can be expanded with cybersecurity and network optimization.