Sierra Designs
WholesaleColorado, United States11-50 Employees
Sierra Designs is a Boulder, Colorado-based wholesale brand in the outdoor equipment sector. Founded in 1965, the company designs and distributes performance camping gear that emphasizes durability alongside lighter-weight construction. In 2023, it introduced ultralight yet durable gear to address the growing interest in lightweight backpacking. The business serves outdoor retailers and partners, including collaborations yielding exclusive product lines with trade groups and retailers. It has also pursued outreach initiatives, such as an educational video series launched in 2022 to support outdoor education.