Affordable financing Leverage existing payment options such as AfterPay, Google Pay, and PayPal to upsell premium wig collections and accessories through easy financing or bundled offers, appealing to budget-conscious customers.

Niche online marketplace Position Silk or Lace as a focused destination for wigs and toppers to cross-sell complementary hair care products, styling tools, and maintenance services through targeted email campaigns and Klaviyo segmentation.

SMB-focused scale With a lean team and $1M-$10M revenue, explore wholesale partnerships with larger retailers or salons to expand distribution, while offering white-label or affiliate programs to accelerate growth.

Tech-enabled UX Enhance conversion by leveraging the current tech stack (AWS, Auth0, Vimeo) to optimize site performance, secure checkout, and product education videos, reducing cart abandonment and increasing repeat purchases.

Growth potential Capitalize on market trends in beauty and hair accessories by highlighting rapid delivery, easy returns, and customer testimonials in paid media and influencer collaborations to attract higher-value orders.