Insights

Strategic Partnerships Skins has a history of collaborations with niche perfume houses and fashion brands (Vilhelm Parfumerie, Essential Parfums) and recently launched Layer+ as a perfume house. Sales opportunities include co-branded collections, exclusive launches, and limited-edition collaborations to drive foot traffic and online engagement.

Omnichannel Growth As an omnichannel beauty retailer with a significant revenue footprint and private equity backing, Skins is positioned to expand via new geographies, enhanced e-commerce experiences, and flagship store concepts. Target opportunities include wholesale, distribution partnerships, and white-label initiatives.

Premium Niche Focus Skins specializes in international boutique brands and niche perfumery, appealing to high-margin, experiential beauty lines. Sales strategies could target exclusive distribution rights, brand partnerships, and limited-time product drops to capitalize on premium customer segments.

Data-Driven Engagement The tech stack includes analytics and user-behavior tools (Hotjar, Google Cloud, Piwik PRO) and customer messaging (WhatsApp Business). Leverage these for targeted campaigns, onboarding programs, and personalized recommendations to boost conversion and average order value.

Strong Financial Base Revenue is in the $50M-$100M range with 201-500 employees, indicating a solid base for scaled partnerships, co-op marketing, and larger procurement deals. Propose multi-brand bundles, seasonal promotions, and joint marketing investments.

Similar companies to Skins

Skins Tech Stack

Skins uses 8 technology products and services including Hotjar, Microsoft Clarity, Cookiebot, and more. Explore Skins's tech stack below.

Skins's Email Address Formats

Skins uses at least 2 email formats:
Skins Email FormatsExamplePercentage
First@skins.nlJohn@skins.nl
81%
First.Last@skins.nlJohn.Doe@skins.nl
19%

Frequently Asked Questions

What is Skins's stock symbol?

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Skins is a publicly traded company; the company's stock symbol is SKNN.OB.

What is Skins's official website and social media links?

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Skins's official website is skins.nl and has social profiles on LinkedIn and Crunchbase.

How much revenue does Skins generate?

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As of August 2026, Skins's annual revenue is estimated to be $50M - $100M.

What is Skins's SIC code and NAICS code?

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Skins's SIC code is 5087 - Service Establishment Equipment and Supplies and NAICS code is 44-45 - Retail Trade.

How many employees does Skins have currently?

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As of August 2026, Skins has approximately 315 employees across 4 continents, including Europe, Africa and North America. Key team members include Chief Financial Officer: P. D. G., Head Of E-Commerce: W. V. and Head Of Operations: M. S. Explore Skins's employee directory with LeadIQ.

What industry does Skins belong to?

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Skins operates in the Retail industry.

What technology does Skins use?

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Skins's tech stack includes Hotjar, Microsoft Clarity, Cookiebot, Figma, Google Cloud, WhatsApp Business, PayPal and Piwik PRO Core.

What is Skins's email format?

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Skins's email format typically follows the pattern of First@skins.nl. Find more Skins email formats with LeadIQ.

When was Skins founded?

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Skins was founded in 2000.
Skins logo

Skins

RetailNorth Holland, Netherlands201-500 Employees

Skins is a mid-sized Dutch retailer focused on cosmetics and niche fragrances, curating a selection of international boutique brands for the Netherlands. The business traces its origins to 2000, when co-founders Philip and Michiel sought to disrupt the Dutch cosmetics scene by bringing exclusive international brands to the country, opening their first Amsterdam boutique with seven brands including Aesop and Laura Mercier and later adding Diptyque and Creed. The company emphasizes an experience-led approach, connecting customers with brands and its team of experts to enrich their encounter with beauty products.

Based in Amstelveen, North Holland, Skins operates in the retail sector and employs hundreds of people. It serves consumers looking for premium, niche fragrance and cosmetic offerings not typically available through mainstream channels. In April 2026, Skins announced a collaboration with Essentialparfums resulting in the Osmanthus Absolu fragrance.

Section iconCompany Overview

Website
skins.nl
SIC Code
5087 - Service Establishment Equipment and Supplies
Stock Symbol
SKNN.OB
NAICS Code
44-45 - Retail Trade
Founded
2000
Employees
201-500

Section iconFunding & Financials

  • $50M - $100M

    Skins's revenue is estimated to be in the range of $50M - $100M

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