Strategic Partnerships Position SMG as a preferred catering partner for large venues and institutions supported by their diverse venue network (Long Beach CC, Aquarium of the Pacific) to target corporate events, conferences, and experiential dining programs.

Tech Transformation Leverage SMG’s focus on technology modernization (CIO appointment and growth strategy SMG 2.0) to offer digital ordering, event management platforms, and data-driven menu optimization services to optimize operations for large-scale catering.

Brand Growth Capitalize on SMG’s pivot toward higher-margin branded products and disciplined growth to propose premium catering experiences, branded event menus, and seasonal concepts that enhance guest engagement at high-traffic venues.

Financial Stability Align sales efforts with a financially healthy profile (mid-market revenue) and a strategy of margin expansion and leverage reduction to present scalable, repeatable catering contracts with clear ROI for venue operators.

Institutional Footprint Explore opportunities to expand within the established network of venues and third-party property partnerships by offering turnkey catering solutions for venue clients, including onsite staffing, logistics, and turnkey event services.