Insights

Close-knit Heritage Longstanding heritage in prestige retail with a focus on service, quality and value presents opportunities to position premium, personalized shopping experiences and loyalty programs for high-spend customers in New Zealand.

Multi-channel Presence Operates physical flagship and a curated store with a comprehensive online department store, indicating potential for omnichannel promotions, cross-channel product launches, and seamless online-to-offline experiences.

Cyber Resilience Recent cyber attack implications and closures signal a need for enhanced cybersecurity solutions and incident response planning; potential for offering security audits, DR/BC planning, and trusted e-commerce hosting services to restore customer confidence.

Limited Scale, High Value Small to mid-sized employee base with revenue in a mid-range band suggests high-margin, premium product opportunities, concierge services, and exclusive collaborations to drive basket size and repeat visits.

Tech Enablement Current tech stack includes cloud and marketing tools; opportunities exist to upsell data analytics, loyalty tech, and digital marketing optimization to deepen customer insights and grow omnichannel conversion rates.

Smith & Caughey's Tech Stack

Smith & Caughey's uses 8 technology products and services including Cloudflare DNS, Handlebars, jQuery, and more. Explore Smith & Caughey's's tech stack below.

  • Cloudflare DNS
    Domain Name Services
  • Handlebars
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • AfterPay
    Payment Processing
  • Cloudflare Bot Management
    Security
  • X-XSS-Protection
    Security
  • Google Tag Manager
    Tag Management
  • Hermes
    Transportation And Fleet Management

Smith & Caughey's's Email Address Formats

Smith & Caughey's uses at least 1 format(s):
Smith & Caughey's Email FormatsExamplePercentage
Last@smithandcaugheys.co.nzDoe@smithandcaugheys.co.nz
66%
FLast@smithandcaugheys.co.nzJDoe@smithandcaugheys.co.nz
34%

Frequently Asked Questions

What is Smith & Caughey's's official website and social media links?

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Smith & Caughey's's official website is smithandcaugheys.co.nz and has social profiles on LinkedIn.

How much revenue does Smith & Caughey's generate?

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As of July 2026, Smith & Caughey's's annual revenue is estimated to be $1M - $10M.

What is Smith & Caughey's's NAICS code?

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Smith & Caughey's's NAICS code is 44-45 - Retail Trade.

How many employees does Smith & Caughey's have currently?

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As of July 2026, Smith & Caughey's has approximately 85 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Head Of Brand Marketing: K. S.Online Business Manager: J. M.Human Resources Manager: J. K.. Explore Smith & Caughey's's employee directory with LeadIQ.

What industry does Smith & Caughey's belong to?

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Smith & Caughey's operates in the Retail industry.

What technology does Smith & Caughey's use?

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Smith & Caughey's's tech stack includes Cloudflare DNSHandlebarsjQueryAfterPayCloudflare Bot ManagementX-XSS-ProtectionGoogle Tag ManagerHermes.

What is Smith & Caughey's's email format?

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Smith & Caughey's's email format typically follows the pattern of Last@smithandcaugheys.co.nz. Find more Smith & Caughey's email formats with LeadIQ.

When was Smith & Caughey's founded?

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Smith & Caughey's was founded in 1880.
Smith & Caughey's logo

Smith & Caughey's

RetailAuckland, New Zealand51-200 Employees

Smith & Caughey's is a New Zealand retailer positioned as a prestige department store. Founded in 1880, the business has evolved around a service-centered ethos that values customer relationships. It operates two brick-and-mortar stores in Auckland—its Queen Street flagship and a Broadway location in Newmarket—and supports a nationwide online department store. With a mid-sized workforce, the company emphasizes a staff-driven service philosophy within New Zealand's premium retail segment. Its long heritage underpins an offering focused on quality and value, delivered through both physical stores and digital channels to create a differentiated customer experience.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1880
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Smith & Caughey's's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Smith & Caughey's's revenue is estimated to be in the range of $1M - $10M

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