Insights

Heritage and Loyalty Smith & Caughey’s long-standing history since 1880 and its focus on customer service and quality present opportunities to offer exclusive, heritage-inspired products or personalized experiences that resonate with its loyal customer base.

Digital Expansion Challenges The recent closure of physical stores and cyber attack issues highlight a need for enhanced digital security solutions and flexible e-commerce platforms, opening avenues for cybersecurity services and digital transformation partnerships.

Heritage Brand Positioning Positioning products or services that emphasize premium quality and exclusivity can align with Smith & Caughey’s prestige retail segment, appealing to their target market of discerning customers seeking a high-end shopping experience.

Market Transition Opportunities As the company shifts focus after closures, there is potential value in providing omni-channel retail solutions and customer engagement tools that support seamless in-store and online experiences to attract and retain affluent clientele.

Localized Customer Engagement Offering tailored marketing campaigns and loyalty programs that emphasize heritage, quality, and personalized service could strengthen customer relationships and drive repeat business in the New Zealand market.

Smith & Caughey's Tech Stack

Smith & Caughey's uses 8 technology products and services including Cloudflare DNS, Element UI, Google Maps, and more. Explore Smith & Caughey's's tech stack below.

  • Cloudflare DNS
    Domain Name Services
  • Element UI
    Javascript Frameworks
  • Google Maps
    Maps
  • AfterPay
    Payment Processing
  • Cloudflare Bot Management
    Security
  • HSTS
    Security
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks

Smith & Caughey's's Email Address Formats

Smith & Caughey's uses at least 1 format(s):
Smith & Caughey's Email FormatsExamplePercentage
Last@smithandcaugheys.co.nzDoe@smithandcaugheys.co.nz
66%
FLast@smithandcaugheys.co.nzJDoe@smithandcaugheys.co.nz
34%

Frequently Asked Questions

Where is Smith & Caughey's's headquarters located?

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Smith & Caughey's's main headquarters is located at 253 Queen Street Auckland, Auckland 1010 New Zealand. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is Smith & Caughey's's official website and social media links?

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Smith & Caughey's's official website is smithandcaugheys.co.nz and has social profiles on LinkedIn.

What is Smith & Caughey's's NAICS code?

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Smith & Caughey's's NAICS code is 44-45 - Retail Trade.

How many employees does Smith & Caughey's have currently?

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As of June 2026, Smith & Caughey's has approximately 84 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Head Of Brand Marketing: K. S.Online Business Manager: J. M.Human Resources Manager: J. K.. Explore Smith & Caughey's's employee directory with LeadIQ.

What industry does Smith & Caughey's belong to?

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Smith & Caughey's operates in the Retail industry.

What technology does Smith & Caughey's use?

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Smith & Caughey's's tech stack includes Cloudflare DNSElement UIGoogle MapsAfterPayCloudflare Bot ManagementHSTSGoogle Tag ManagerBootstrap.

What is Smith & Caughey's's email format?

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Smith & Caughey's's email format typically follows the pattern of Last@smithandcaugheys.co.nz. Find more Smith & Caughey's email formats with LeadIQ.

When was Smith & Caughey's founded?

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Smith & Caughey's was founded in 1880.

Smith & Caughey's

RetailAuckland, New Zealand51-200 Employees

Since opening our doors in 1880, we have had the pleasure of serving many generations of customers, each one inspiring the evolution of our family business. Our longevity speaks to the customer service-centric ethos of the company, established by our founders; Marianne Smith Caughey-Preston, William Henry Smith and Andrew Clarke Caughey. Our customers are treasured allies and ambassadors, the beating heart of our success. 

The foundations of our business remain constant: Service, Quality and Value, delivered by a motivated Staff Community. Respecting our heritage, these principles serve as the central point in all that we do, as we provide customers New Zealand wide with a leading department store experience, both physically and digitally.

Smith & Caughey’s presents a comprehensive digital department store Online, in addition to two bricks-and-mortar stores; our iconic Queen Street location, as well as our slightly younger and smaller curated Broadway version in Newmarket's busy shopping precinct. All honour our Customer Service philosophy and provide unique experiences for every valued guest. 

Firmly focussed on the exciting times ahead, we will continue to lead New Zealand’s prestige retailing segment, honour over 140 years of our heritage, celebrate our uniqueness and present a compelling, bespoke offering to customers for many years to come.

Section iconCompany Overview

Headquarters
253 Queen Street Auckland, Auckland 1010 New Zealand
NAICS Code
44-45 - Retail Trade
Founded
1880
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Smith & Caughey's's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Smith & Caughey's's revenue is estimated to be in the range of $1M$10M

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