Insights

Heritage and Brand Loyalty Smith & Caughey's longstanding history since 1880 and commitment to customer service create a strong foundation for brand loyalty. Leverage this trust by offering exclusive loyalty programs, heritage-themed promotions, or personalized shopping experiences to deepen customer engagement and increase repeat sales.

Digital Expansion Potential The company's comprehensive online store presents a prime opportunity to expand digital marketing efforts, enhance e-commerce functionality, and target tech-savvy consumers. Implementing targeted digital campaigns or personalized online content can help boost online sales and capture a broader customer base across New Zealand.

Cybersecurity and Trust Recent cyber attack issues highlight the need for strengthened cybersecurity solutions. Demonstrating robust digital security measures and transparency can build customer confidence, especially for high-value or prestige retail segments, encouraging increased online transactions and safeguarding brand reputation.

Premium Market Focus Positioning as a leader in New Zealand’s prestige retail segment suggests opportunities to upsell high-end products and exclusive collaborations. Developing bespoke product lines or luxury offerings could attract affluent customers and elevate sales performance in the upscale market niche.

Customer Experience Differentiation Smith & Caughey's commitment to providing unique in-store and digital experiences indicates a potential to innovate with personalized concierge services, virtual styling, or immersive digital experiences. These initiatives can enhance customer satisfaction, increase basket size, and drive higher conversion rates.

Smith & Caughey's Tech Stack

Smith & Caughey's uses 8 technology products and services including Open Graph, JSON-LD, YUI, and more. Explore Smith & Caughey's's tech stack below.

  • Open Graph
    Content Management System
  • JSON-LD
    Javascript Frameworks
  • YUI
    Javascript Libraries
  • Windows Server
    Operating Systems
  • AfterPay
    Payment Processing
  • Microsoft Azure
    Platform As A Service
  • Cloudflare Bot Management
    Security
  • HSTS
    Security

Smith & Caughey's's Email Address Formats

Smith & Caughey's uses at least 1 format(s):
Smith & Caughey's Email FormatsExamplePercentage
Last@smithandcaugheys.co.nzDoe@smithandcaugheys.co.nz
33%
FLast@smithandcaugheys.co.nzJDoe@smithandcaugheys.co.nz
17%
Last@smithandcaugheys.co.nzDoe@smithandcaugheys.co.nz
33%
FLast@smithandcaugheys.co.nzJDoe@smithandcaugheys.co.nz
17%

Frequently Asked Questions

Where is Smith & Caughey's's headquarters located?

Minus sign iconPlus sign icon
Smith & Caughey's's main headquarters is located at 253 Queen St, Auckland, Auckland 1010, NZ. The company has employees across 4 continents, including OceaniaAsiaEurope.

What is Smith & Caughey's's official website and social media links?

Minus sign iconPlus sign icon
Smith & Caughey's's official website is smithandcaugheys.co.nz and has social profiles on LinkedIn.

What is Smith & Caughey's's NAICS code?

Minus sign iconPlus sign icon
Smith & Caughey's's NAICS code is 44-45 - Retail Trade.

How many employees does Smith & Caughey's have currently?

Minus sign iconPlus sign icon
As of October 2025, Smith & Caughey's has approximately 201 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Acting Chief Executive Officer: M. H.Deputy Chairman: M. C.Acting Head Of People And Culture: J. T.. Explore Smith & Caughey's's employee directory with LeadIQ.

What industry does Smith & Caughey's belong to?

Minus sign iconPlus sign icon
Smith & Caughey's operates in the Retail industry.

What technology does Smith & Caughey's use?

Minus sign iconPlus sign icon
Smith & Caughey's's tech stack includes Open GraphJSON-LDYUIWindows ServerAfterPayMicrosoft AzureCloudflare Bot ManagementHSTS.

What is Smith & Caughey's's email format?

Minus sign iconPlus sign icon
Smith & Caughey's's email format typically follows the pattern of Last@smithandcaugheys.co.nz. Find more Smith & Caughey's email formats with LeadIQ.

When was Smith & Caughey's founded?

Minus sign iconPlus sign icon
Smith & Caughey's was founded in 1880.

Smith & Caughey's

RetailNew Zealand201-500 Employees

Since opening our doors in 1880, we have had the pleasure of serving many generations of customers, each one inspiring the evolution of our family business. Our longevity speaks to the customer service-centric ethos of the company, established by our founders; Marianne Smith Caughey-Preston, William Henry Smith and Andrew Clarke Caughey. Our customers are treasured allies and ambassadors, the beating heart of our success. 

The foundations of our business remain constant: Service, Quality and Value, delivered by a motivated Staff Community. Respecting our heritage, these principles serve as the central point in all that we do, as we provide customers New Zealand wide with a leading department store experience, both physically and digitally.

Smith & Caughey’s presents a comprehensive digital department store Online, in addition to two bricks-and-mortar stores; our iconic Queen Street location, as well as our slightly younger and smaller curated Broadway version in Newmarket's busy shopping precinct. All honour our Customer Service philosophy and provide unique experiences for every valued guest. 

Firmly focussed on the exciting times ahead, we will continue to lead New Zealand’s prestige retailing segment, honour over 140 years of our heritage, celebrate our uniqueness and present a compelling, bespoke offering to customers for many years to come.

Section iconCompany Overview

Headquarters
253 Queen St, Auckland, Auckland 1010, NZ
NAICS Code
44-45 - Retail Trade
Founded
1880
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Smith & Caughey's's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Smith & Caughey's's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.