Insights

Heritage Customer Loyalty With over 140 years of tradition and a focus on exceptional customer service, Smith & Caughey's has built a loyal customer base that values quality and personalized experiences. Emphasizing this legacy in marketing efforts can deepen customer relationships and generate repeat sales.

Premium Digital Presence The company operates a comprehensive online store alongside physical locations, offering a seamless omnichannel experience. Leveraging this digital platform to promote exclusive online deals and tailored marketing campaigns can boost both online and in-store sales.

Expanding Market Reach Located in key shopping districts with a digital reach across New Zealand, Smith & Caughey's has the potential to explore targeted marketing and localized promotions to attract more customers in specific regions, increasing overall sales volume.

Cybersecurity and Trust Recent cyber attack issues highlight the importance of strengthening security measures. Promoting enhanced data protection and privacy can reassure customers, encouraging more online transactions and fostering trust.

Luxury Retail Positioning Focusing on its position within New Zealand’s prestige retail segment, Smith & Caughey's can develop exclusive, high-end product collaborations and personalized services that appeal to affluent shoppers, creating opportunities for premium upselling and increased revenue.

Smith & Caughey's Tech Stack

Smith & Caughey's uses 8 technology products and services including Open Graph, JSON-LD, YUI, and more. Explore Smith & Caughey's's tech stack below.

  • Open Graph
    Content Management System
  • JSON-LD
    Javascript Frameworks
  • YUI
    Javascript Libraries
  • Windows Server
    Operating Systems
  • AfterPay
    Payment Processing
  • Microsoft Azure
    Platform As A Service
  • Cloudflare Bot Management
    Security
  • HSTS
    Security

Smith & Caughey's's Email Address Formats

Smith & Caughey's uses at least 1 format(s):
Smith & Caughey's Email FormatsExamplePercentage
Last@smithandcaugheys.co.nzDoe@smithandcaugheys.co.nz
33%
FLast@smithandcaugheys.co.nzJDoe@smithandcaugheys.co.nz
17%
Last@smithandcaugheys.co.nzDoe@smithandcaugheys.co.nz
33%
FLast@smithandcaugheys.co.nzJDoe@smithandcaugheys.co.nz
17%

Frequently Asked Questions

What is Smith & Caughey's's official website and social media links?

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Smith & Caughey's's official website is smithandcaugheys.co.nz and has social profiles on LinkedIn.

What is Smith & Caughey's's NAICS code?

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Smith & Caughey's's NAICS code is 44-45 - Retail Trade.

How many employees does Smith & Caughey's have currently?

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As of December 2025, Smith & Caughey's has approximately 201 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Acting Chief Executive Officer: M. H.Deputy Chairman: M. C.Acting Head Of People And Culture: J. T.. Explore Smith & Caughey's's employee directory with LeadIQ.

What industry does Smith & Caughey's belong to?

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Smith & Caughey's operates in the Retail industry.

What technology does Smith & Caughey's use?

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Smith & Caughey's's tech stack includes Open GraphJSON-LDYUIWindows ServerAfterPayMicrosoft AzureCloudflare Bot ManagementHSTS.

What is Smith & Caughey's's email format?

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Smith & Caughey's's email format typically follows the pattern of Last@smithandcaugheys.co.nz. Find more Smith & Caughey's email formats with LeadIQ.

When was Smith & Caughey's founded?

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Smith & Caughey's was founded in 1880.

Smith & Caughey's

RetailAuckland, New Zealand201-500 Employees

Since opening our doors in 1880, we have had the pleasure of serving many generations of customers, each one inspiring the evolution of our family business. Our longevity speaks to the customer service-centric ethos of the company, established by our founders; Marianne Smith Caughey-Preston, William Henry Smith and Andrew Clarke Caughey. Our customers are treasured allies and ambassadors, the beating heart of our success. 

The foundations of our business remain constant: Service, Quality and Value, delivered by a motivated Staff Community. Respecting our heritage, these principles serve as the central point in all that we do, as we provide customers New Zealand wide with a leading department store experience, both physically and digitally.

Smith & Caughey’s presents a comprehensive digital department store Online, in addition to two bricks-and-mortar stores; our iconic Queen Street location, as well as our slightly younger and smaller curated Broadway version in Newmarket's busy shopping precinct. All honour our Customer Service philosophy and provide unique experiences for every valued guest. 

Firmly focussed on the exciting times ahead, we will continue to lead New Zealand’s prestige retailing segment, honour over 140 years of our heritage, celebrate our uniqueness and present a compelling, bespoke offering to customers for many years to come.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1880
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Smith & Caughey's's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Smith & Caughey's's revenue is estimated to be in the range of $1M$10M

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