Insights

Rapid Growth Smitten operates with a lean team (11-50 employees) and reports substantial revenue in the high hundreds of millions, indicating a strong product-market fit in the dating entertainment space. This suggests a readiness to scale partnerships and monetization collaborations quickly.

Geo Focus The company is focused on Iceland, Denmark, Sweden, and Norway, presenting a clearly defined Northern European market. This enables targeted regional partnerships, localized marketing services, and region-specific features or content opportunities.

Engagement Innovation Introduction of in-app game Wavy demonstrates a commitment to sustaining conversations and increasing user engagement. This opens opportunities to provide gamification, conversational AI, or interactive content solutions to bolster retention for advertisers and partners.

Tech & Analytics Stack includes Wagtail, PHP, Google Analytics, and Search Console, signaling openness to ongoing optimization, data-driven partnerships, and potential for enhanced tracking, attribution, and performance marketing collaborations.

Funding & Validation Prior Series A funding of $10M and overall revenue of $500M–$1B imply credibility and investor confidence, making Smitten a compelling candidate for strategic alliances, sponsorships, and co-branding initiatives aimed at Gen Z and Centennial audiences.

Smitten Tech Stack

Smitten uses 8 technology products and services including Wagtail, Font Awesome, PHP, and more. Explore Smitten's tech stack below.

  • Wagtail
    Content Management System
  • Font Awesome
    Font Scripts
  • PHP
    Programming Languages
  • Yoast SEO
    Search Engines
  • Google Analytics
    Web Analytics
  • Google Search Console
    Web Analytics
  • Nginx
    Web Servers
  • X-UA-Compatible
    Web Tools And Plugins

Smitten's Email Address Formats

Smitten uses at least 3 format(s):
Smitten Email FormatsExamplePercentage
First.Last@oneaccount.comJohn.Doe@oneaccount.com
81%
FirstLast@oneaccount.comJohnDoe@oneaccount.com
17%
First.L@oneaccount.comJohn.D@oneaccount.com
2%
First@smittendating.comJohn@smittendating.com
64%
Last@smittendating.comDoe@smittendating.com
36%
First@smitten.funJohn@smitten.fun
100%

Frequently Asked Questions

What is Smitten's official website and social media links?

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Smitten's official website is smitten.fun and has social profiles on LinkedIn.

How much revenue does Smitten generate?

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As of July 2026, Smitten's annual revenue is estimated to be $500M - $1B.

What is Smitten's NAICS code?

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Smitten's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Smitten have currently?

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As of July 2026, Smitten has approximately 31 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Ceo & Co-Founder: D. S.Chief Technology Officer: M. Ó.Vp Of Marketing: J. C.. Explore Smitten's employee directory with LeadIQ.

What industry does Smitten belong to?

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Smitten operates in the Entertainment Providers industry.

What technology does Smitten use?

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Smitten's tech stack includes WagtailFont AwesomePHPYoast SEOGoogle AnalyticsGoogle Search ConsoleNginxX-UA-Compatible.

What is Smitten's email format?

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Smitten's email format typically follows the pattern of First.Last@oneaccount.com. Find more Smitten email formats with LeadIQ.

How much funding has Smitten raised to date?

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As of July 2026, Smitten has raised $13M in funding. The last funding round occurred on Sep 15, 2022.

When was Smitten founded?

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Smitten was founded in 2020.
Smitten logo

Smitten

Entertainment ProvidersReykjavík-5, Iceland11-50 Employees

Smitten is an entertainment-focused dating app based in Reykjavík, Iceland, with a regional focus on Iceland, Denmark, Sweden, and Norway. The platform aims to make online dating more enjoyable by integrating playful, entertaining elements into the dating experience, emphasizing a relaxed approach to single life and casual conversation. Its offerings are designed to help users chat, flirt, and connect in a way that minimizes pressure while celebrating the fun aspects of dating. The company operates within the entertainment providers sector and positions itself as a modern alternative to traditional dating apps by prioritizing engagement and convivial interaction for its users.

Smitten serves a young demographic, including Generation Z and Centennials, who are looking for a less formal dating environment and value engaging, entertaining experiences. The organization is based in Reykjavík and serves multiple Nordic markets, reflecting a regional strategy aimed at expanding its user base across Northern Europe. Since its inception, Smitten has introduced new features to enhance conversation and maintain user interest, such as in-app games designed to sustain dialogue and prevent conversations from fading. } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } }

Section iconCompany Overview

NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • $13M

    Smitten has raised a total of $13M of funding over 3 rounds. Their latest funding round was raised on Sep 15, 2022as a series_a.

  • $500M - $1B

    Smitten's revenue is estimated to be in the range of $500M - $1B

Section iconFunding & Financials

  • $13M

    Smitten has raised a total of $13M of funding over 3 rounds. Their latest funding round was raised on Sep 15, 2022as a series_a.

  • $500M - $1B

    Smitten's revenue is estimated to be in the range of $500M - $1B

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