Insights

Rapid expansion Smitten operates in multiple Northern European markets (Iceland, Denmark, Sweden, Norway) with a focus on expanding entertainment driven dating experiences, presenting opportunities to cross-sell localized marketing services, regional partnerships, and translated content.

Engagement play The launch of Wavy, an in-app game designed to sustain conversations, indicates a strong user engagement strategy. This creates potential for monetization collaborations, in-app feature partnerships, and gamified marketing campaigns with brands targeting a young audience.

Tech stack leverage Smitten relies on cloud and SaaS platforms (AWS, WordPress, Zendesk, Shopify, Mautic, Vercel) which suggests openness to optimization services, analytics, CRM automation, and multi-channel marketing integrations to improve acquisition and retention.

Strong funding signals With Series A funding of $10M in 2022 and reported revenue in the range of $500M to $1B, Smitten demonstrates high growth potential and capacity for scalable partnerships, sponsorships, and enterprise level marketing collaborations.

Youthful market focus Targeting Gen Z and Centennials in Nordic markets aligns with opportunities to offer influencer collaborations, experiential campaigns, and data-driven insights for brands seeking to reach a younger, digitally native demographic.

Similar companies to Smitten

Smitten Tech Stack

Smitten uses 8 technology products and services including Amazon Web Services, WordPress, Cookiebot, and more. Explore Smitten's tech stack below.

Smitten's Email Address Formats

Smitten uses at least 6 email formats:
Smitten Email FormatsExamplePercentage
First.Last@oneaccount.comJohn.Doe@oneaccount.com
82%
FirstLast@oneaccount.comJohnDoe@oneaccount.com
16%
First.L@oneaccount.comJohn.D@oneaccount.com
2%
First@smittendating.comJohn@smittendating.com
64%
Last@smittendating.comDoe@smittendating.com
36%
First@smitten.funJohn@smitten.fun
100%

Frequently Asked Questions

What is Smitten's official website and social media links?

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Smitten's official website is smitten.fun and has social profiles on LinkedIn.

How much revenue does Smitten generate?

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As of August 2026, Smitten's annual revenue is estimated to be $500M - $1B.

What is Smitten's NAICS code?

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Smitten's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Smitten have currently?

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As of August 2026, Smitten has approximately 30 employees across 4 continents, including Europe, North America and Asia. Key team members include Ceo & Co-Founder: D. S., Chief Technology Officer: M. Ó. and Vp Of Marketing: J. C. Explore Smitten's employee directory with LeadIQ.

What industry does Smitten belong to?

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Smitten operates in the Entertainment Providers industry.

What technology does Smitten use?

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Smitten's tech stack includes Amazon Web Services, WordPress, Cookiebot, Zendesk, Shopify, Google Workspace, Mautic and Vercel.

What is Smitten's email format?

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Smitten's email format typically follows the pattern of First.Last@oneaccount.com. Find more Smitten email formats with LeadIQ.

How much funding has Smitten raised to date?

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As of August 2026, Smitten has raised $13M in funding. The last funding round occurred on Sep 15, 2022.

When was Smitten founded?

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Smitten was founded in 2020.
Smitten logo

Smitten

Entertainment ProvidersReykjavík-5, Iceland11-50 Employees

Smitten is an entertainment-focused dating app based in Reykjavík, Iceland, with a regional focus on Iceland, Denmark, Sweden, and Norway. The platform aims to make online dating more enjoyable by integrating playful, entertaining elements into the dating experience, emphasizing a relaxed approach to single life and casual conversation. Its offerings are designed to help users chat, flirt, and connect in a way that minimizes pressure while celebrating the fun aspects of dating. The company operates within the entertainment providers sector and positions itself as a modern alternative to traditional dating apps by prioritizing engagement and convivial interaction for its users.

Smitten serves a young demographic, including Generation Z and Centennials, who are looking for a less formal dating environment and value engaging, entertaining experiences. The organization is based in Reykjavík and serves multiple Nordic markets, reflecting a regional strategy aimed at expanding its user base across Northern Europe. Since its inception, Smitten has introduced new features to enhance conversation and maintain user interest, such as in-app games designed to sustain dialogue and prevent conversations from fading. } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } }

Section iconCompany Overview

NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • $13M

    Smitten has raised a total of $13M of funding over 3 rounds. Their latest funding round was raised on Sep 15, 2022 as a Series A.

  • $500M - $1B

    Smitten's revenue is estimated to be in the range of $500M - $1B

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