Insights

US Expansion So Shape's move into the US with two brands creates opportunities to partner with US retailers, e-commerce distributors, and fitness networks to accelerate market entry and distribution.

Affiliate Marketing Leverage the existing affiliate program and digital marketing stack to scale partnerships with fitness apps, influencers, and corporate wellness programs for efficient customer acquisition and broader reach.

Brand Portfolio The dual-brand strategy enables cross-sell, bundled offers, and potential white-label or private-label collaborations with gyms, nutrition clinics, and employers.

Growth Readiness With meaningful revenue and a lean team, So Shape appears poised to expand through new sales channels and international distribution, including retail and wholesale partnerships.

Customer Base An engaged and sizable D2C customer base supports corporate wellness partnerships, subscription-model programs, and meal-planning collaborations with insurers and employers.

So Shape Tech Stack

So Shape uses 8 technology products and services including Microsoft Advertising, Refersion, Facebook Pixel, and more. Explore So Shape's tech stack below.

  • Microsoft Advertising
    Advertising
  • Refersion
    Affiliate Advertising Networks
  • Facebook Pixel
    Analytics
  • Mailgun
    Email
  • Moment.js
    Javascript Libraries
  • Priority Hints
    Performance
  • HSTS
    Security
  • FedEx
    Transportation And Fleet Management

Media & News

So Shape's Email Address Formats

So Shape uses at least 1 format(s):
So Shape Email FormatsExamplePercentage
First.Last@soshape.comJohn.Doe@soshape.com
95%
Last@soshape.comDoe@soshape.com
5%

Frequently Asked Questions

Where is So Shape's headquarters located?

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So Shape's main headquarters is located at Paris, Île-de-france France. The company has employees across 5 continents, including EuropeAsiaAfrica.

What is So Shape's official website and social media links?

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So Shape's official website is soshape.com and has social profiles on LinkedInCrunchbase.

What is So Shape's NAICS code?

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So Shape's NAICS code is 311 - Food Manufacturing.

How many employees does So Shape have currently?

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As of June 2026, So Shape has approximately 59 employees across 5 continents, including EuropeAsiaAfrica. Key team members include Cmo Italy: D. C.Chief Marketing & Revenue Officer: S. W.Co Founder - Chief Operating Officer (coo): S. T.. Explore So Shape's employee directory with LeadIQ.

What industry does So Shape belong to?

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So Shape operates in the Food and Beverage Manufacturing industry.

What technology does So Shape use?

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So Shape's tech stack includes Microsoft AdvertisingRefersionFacebook PixelMailgunMoment.jsPriority HintsHSTSFedEx.

What is So Shape's email format?

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So Shape's email format typically follows the pattern of First.Last@soshape.com. Find more So Shape email formats with LeadIQ.

When was So Shape founded?

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So Shape was founded in 2014.
So Shape logo

So Shape

Food and Beverage ManufacturingÎle-de-france, France51-200 Employees

So Shape is a Paris-based food and beverage manufacturer positioned in the European food-tech space. The company develops meal-alternative concepts aimed at addressing weight-related challenges, offering products and programs that emphasize safer, express weight management experiences. Its portfolio includes The So Shape Challenge, a meal-replacement-based kit, and BRKFST, a range of healthier breakfast options, reflecting a focus on convenient, nutrition-forward solutions for consumers seeking practical weight-related improvements. The organization targets individuals seeking weight management support and healthier everyday meals, positioning itself as a fast-growing player in the intersection of nutrition and technology within the broader health and wellness market. So Shape operates from Paris in the Île-de-France region and has established a footprint that includes expansion into the U.S., signaling a transatlantic growth trajectory while maintaining its European base.

Section iconCompany Overview

Headquarters
Paris, Île-de-france France
NAICS Code
311 - Food Manufacturing
Founded
2014
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    So Shape's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    So Shape's revenue is estimated to be in the range of $10M$25M

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