Insights

Expansion Opportunities Sofology's recent opening of a new store in Carlisle and plans for additional locations present immediate sales opportunities to supply local furnishings, decor, and complementary home accessories to new retail spaces and attract local customer bases.

Innovative Product Lines With the launch of their Allure Sofa Range and a focus on tech-enhanced smart seating, Sofology is targeting digitally engaged consumers seeking modern and sustainable furniture options, which opens a market for smart furniture accessories and eco-friendly home solutions.

Sustainability Focus The company's investment in sustainable products such as the super sustainable sofa and recyclable seat interiors signifies opportunities to promote eco-friendly materials and green furniture solutions to environmentally conscious customers.

Enhanced Customer Experience Hiring a renowned expert like Craig Revel Horwood as Head of Fusstomer Experience emphasizes Sofology’s commitment to superior service, which can be leveraged to cross-sell premium after-sales services, warranties, and personalized styling consultations.

Market Presence & Events Sofology’s participation in major events like the Ideal Home Show and its strategic store placements suggest avenues to introduce exclusive collections, limited editions, and promotional collaborations to high-footfall venues and regional markets.

Sofology Tech Stack

Sofology uses 8 technology products and services including Hotjar, Cloudflare, Intercom, and more. Explore Sofology's tech stack below.

  • Hotjar
    Analytics
  • Cloudflare
    Content Management System
  • Intercom
    Live Chat
  • PayPal
    Payment Processing
  • Yoast SEO Premium
    Search Engines
  • Google Tag Manager
    Tag Management
  • MUI
    UI Frameworks
  • X-UA-Compatible
    Web Tools And Plugins

Media & News

Sofology's Email Address Formats

Sofology uses at least 1 format(s):
Sofology Email FormatsExamplePercentage
First.Last@sofology.co.ukJohn.Doe@sofology.co.uk
98%
First.Middle@sofology.co.ukJohn.Michael@sofology.co.uk
1%
First@sofology.co.ukJohn@sofology.co.uk
1%

Frequently Asked Questions

What is Sofology's official website and social media links?

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Sofology's official website is sofology.co.uk and has social profiles on LinkedIn.

What is Sofology's SIC code NAICS code?

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Sofology's SIC code is 5021 - Furniture NAICS code is 44-45 - Retail Trade.

How many employees does Sofology have currently?

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As of December 2025, Sofology has approximately 1K employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Digital: J. J.Head Of Central Operations: J. D.Head Of Brand Marketing: J. F. M.. Explore Sofology's employee directory with LeadIQ.

What industry does Sofology belong to?

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Sofology operates in the Retail industry.

What technology does Sofology use?

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Sofology's tech stack includes HotjarCloudflareIntercomPayPalYoast SEO PremiumGoogle Tag ManagerMUIX-UA-Compatible.

What is Sofology's email format?

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Sofology's email format typically follows the pattern of First.Last@sofology.co.uk. Find more Sofology email formats with LeadIQ.

When was Sofology founded?

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Sofology was founded in 1976.

Sofology

RetailEngland, United Kingdom1001-5000 Employees

With over 57 stores across the UK, Sofology’s mission is to help customers feel at home on a sofa they love. 

At Sofology we have 3 main values to ensure the perfect customer and team experience: 

Bold by Design - We're a courageous brand with ambition and drive. We’ll never settle for second best and always strive for more.
Roll out the Red Carpet - Roll out the red carpet: From browsing to buying and beyond, we always ensure a Very Important Customer experience - no ifs, no buts
A Seat for Everyone - Be yourself and feel at home. We know that different backgrounds and experiences make us stronger.

Fitting snuggly into these values is our culture – clear and transparent pricing, no hard selling and zero commission – this unique style sets us above our competition and creates a fun, comfortable atmosphere for everyone. 

We truly love what we do, we wouldn’t do it otherwise! Our work hard, play hard philosophy keeps our Sofologists busy, happy and fulfilled.

It’s no secret that the best thing about this business is our people. We know that a sofa is one of the most meaningful things that someone can buy, so as well as striving for our customers to feel at home on a sofa they love, we also want our Sofologists to feel at home in a job they love too. We strive to offer nothing short of an unrivalled experience for our incredible team.

Section iconCompany Overview

SIC Code
5021 - Furniture
NAICS Code
44-45 - Retail Trade
Founded
1976
Employees
1001-5000

Section iconFunding & Financials

  • $25M$50M

    Sofology's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Sofology's revenue is estimated to be in the range of $25M$50M

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