Insights

Expanding Market Presence Sofology is actively expanding its footprint with a recent store opening in Carlisle, signaling growth opportunities and increased brand visibility across the UK, which can be leveraged to introduce new product lines and enhance customer outreach.

Innovation in Comfort The launch of the Allure Sofa Range featuring tech-enhanced smart seating indicates a strategic focus on integrating innovative, high-demand features, presenting opportunities to upsell premium and sustainable furniture options to tech-savvy consumers.

Sustainability Differentiator Sofology's commitment to sustainability through launching eco-friendly sofas and recyclable seat interiors positions the brand as environmentally conscious, appealing to customers interested in sustainable furniture, and opening avenues for targeted marketing and eco-friendly product development.

Customer Experience Leadership Hiring a high-profile Head of Customer Experience and emphasizing a customer-first approach with transparent pricing and no hard selling creates opportunities to strengthen long-term customer relationships and leverage positive reviews for brand loyalty and referrals.

Digital Engagement Tools Sofology's use of advanced tech stack tools like Hotjar, Intercom, and Google Tag Manager indicates a focus on digital engagement and data-driven marketing, which can be exploited to personalize offers, improve online conversion rates, and identify new sales opportunities through analytics.

Sofology Tech Stack

Sofology uses 8 technology products and services including Hotjar, Cloudflare, Intercom, and more. Explore Sofology's tech stack below.

  • Hotjar
    Analytics
  • Cloudflare
    Content Management System
  • Intercom
    Live Chat
  • PayPal
    Payment Processing
  • Yoast SEO Premium
    Search Engines
  • Google Tag Manager
    Tag Management
  • MUI
    UI Frameworks
  • X-UA-Compatible
    Web Tools And Plugins

Media & News

Sofology's Email Address Formats

Sofology uses at least 1 format(s):
Sofology Email FormatsExamplePercentage
First.Last@sofology.co.ukJohn.Doe@sofology.co.uk
98%
First.Middle@sofology.co.ukJohn.Michael@sofology.co.uk
1%
First@sofology.co.ukJohn@sofology.co.uk
1%

Frequently Asked Questions

Where is Sofology's headquarters located?

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Sofology's main headquarters is located at Manchester, England wa3 3ul United Kingdom. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is Sofology's official website and social media links?

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Sofology's official website is sofology.co.uk and has social profiles on LinkedIn.

What is Sofology's SIC code NAICS code?

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Sofology's SIC code is 5021 - Furniture NAICS code is 44-45 - Retail Trade.

How many employees does Sofology have currently?

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As of February 2026, Sofology has approximately 670 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Head Of Digital: J. J.Head Of Central Operations: J. D.Head Of Brand Marketing: J. F. M.. Explore Sofology's employee directory with LeadIQ.

What industry does Sofology belong to?

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Sofology operates in the Retail industry.

What technology does Sofology use?

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Sofology's tech stack includes HotjarCloudflareIntercomPayPalYoast SEO PremiumGoogle Tag ManagerMUIX-UA-Compatible.

What is Sofology's email format?

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Sofology's email format typically follows the pattern of First.Last@sofology.co.uk. Find more Sofology email formats with LeadIQ.

When was Sofology founded?

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Sofology was founded in 1976.

Sofology

RetailEngland, United Kingdom501-1000 Employees

With over 57 stores across the UK, Sofology’s mission is to help customers feel at home on a sofa they love. 

At Sofology we have 3 main values to ensure the perfect customer and team experience: 

Bold by Design - We're a courageous brand with ambition and drive. We’ll never settle for second best and always strive for more.
Roll out the Red Carpet - Roll out the red carpet: From browsing to buying and beyond, we always ensure a Very Important Customer experience - no ifs, no buts
A Seat for Everyone - Be yourself and feel at home. We know that different backgrounds and experiences make us stronger.

Fitting snuggly into these values is our culture – clear and transparent pricing, no hard selling and zero commission – this unique style sets us above our competition and creates a fun, comfortable atmosphere for everyone. 

We truly love what we do, we wouldn’t do it otherwise! Our work hard, play hard philosophy keeps our Sofologists busy, happy and fulfilled.

It’s no secret that the best thing about this business is our people. We know that a sofa is one of the most meaningful things that someone can buy, so as well as striving for our customers to feel at home on a sofa they love, we also want our Sofologists to feel at home in a job they love too. We strive to offer nothing short of an unrivalled experience for our incredible team.

Section iconCompany Overview

Headquarters
Manchester, England wa3 3ul United Kingdom
SIC Code
5021 - Furniture
NAICS Code
44-45 - Retail Trade
Founded
1976
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    Sofology's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Sofology's revenue is estimated to be in the range of $25M$50M

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