Store Closures Strategy Soft Surroundings has closed multiple offices and stores across different locations, indicating a potential shift in its retail strategy. This presents an opportunity for sales teams to explore partnership or supply opportunities with the brand as it navigates through these changes.

Asset Sale to Coldwater Creek The sale of Soft Surroundings' direct-to-consumer and e-commerce operations to Coldwater Creek signifies a new direction for both brands. Sales professionals can capitalize on this by offering complementary products or services to Coldwater Creek that align with Soft Surroundings' previous offerings.

Headcount Reduction Impact Soft Surroundings recently decreased its headcount, potentially affecting internal capabilities. This could be an opportunity for sales teams to provide outsourcing solutions or specialized services to support the brand during its transition period.

Revenue and Funding Status With a revenue range of $10M - 50M and funding of $18M, Soft Surroundings falls within the mid-sized retail category. Understanding its financial position can guide sales professionals in tailoring product or service proposals that align with the company's financial capabilities.

Competitive Company Landscape Soft Surroundings competes with well-established brands like Lane Bryant, LOFT, and Banana Republic. Sales development representatives can leverage this competitive landscape to position their offerings as alternatives or enhancements to what these competitors offer.