Expanding Online Presence Soft Surroundings has a strong online presence and continues to prioritize e-commerce with 25 years of experience in inspiring women. Leveraging this established online platform can lead to significant sales opportunities.

Localized Market Penetration By strategically targeting regions where Soft Surroundings has closed offices, particularly in Plano, Texas, Country Club, Florida, and Kansas City, Missouri, there's potential to capture local markets with specific sales initiatives.

Leveraging Technology Partnerships Utilizing the tech stack comprising Taboola, Criteo, and Google Conversion Tracking among others, presents an opportunity to optimize digital marketing efforts and drive targeted sales through data-driven strategies.

Exploring Strategic Partnerships Following the asset sale to Coldwater International LLC, exploring further strategic partnerships in the retail sector can open doors to new sales channels and collaborations that align with Soft Surroundings' brand ethos.

Diversifying Product Offerings With a focus on quality craftsmanship and unique designs, expanding product offerings beyond apparel and home goods to potentially include complementary items like beauty products or lifestyle accessories can attract a broader customer base and drive sales growth.