Exclusive Designs Soft Surroundings offers one-of-a-kind designs that are exclusive to them, providing a unique selling point and differentiation in the market.

Customer-centric Approach With a focus on celebrating women and providing a personal touch through customer service, there are opportunities to build strong relationships and loyalty among customers.

Tech-savvy Operations Utilizing a tech stack that includes tools like Optimizely and Simpli.fi, Soft Surroundings demonstrates a commitment to leveraging technology for enhanced sales and marketing strategies.

Sustainability Focus As a boutique brand, Soft Surroundings can capitalize on the growing consumer trend towards sustainable and ethically sourced products by highlighting their quality craftsmanship and artisan details.

Expansion Potential With revenue in the range of $10M - $50M and recent funding of $18M, there is potential for Soft Surroundings to further expand their operations, reach new markets, and increase sales opportunities.