Global luxury focus SOMA is an award-winning international architecture firm with a strong emphasis on luxury residential, hospitality, condominium, and mixed-use developments across New York, Dubai, Erbil, Jeddah, Doha, Lebanon, and other international markets. This positions the firm well for premium, high-margin projects and potential partnerships with luxury developers seeking innovative, boundary-pushing design.

Adaptive planning The firm specializes in adaptable planning that evolves with clients’ occupancy and use needs. This capability is attractive to developers facing long-term occupancy shifts, enabling ongoing revenue through design services for phased or flexible spaces, potential retainer engagements, and repeat work with returning clients.

Digital craft SOMA emphasizes craft, digital technologies, and environmental responsibility in its work. This combination appeals to clients prioritizing sustainable, tech-enabled workflows and innovative, efficient project delivery, creating sales opportunities for technology-forward architectural collaborations and sustainability-focused commissions.

Founder prominence Michel Abboud’s recognized portfolio and prior high-profile projects, such as Park 51, bolster the firm’s visibility and credibility. Leverage this reputation to pursue invitations for speaking engagements, brand partnerships, and commissioned projects with clients seeking renowned interdisciplinary talent.

International growth Active and expanding presence across multiple international markets signals readiness for cross-border collaborations, joint ventures, and project-based partnerships with global developers and hospitality brands seeking design leadership in diverse regions.