Premium packaging Sonderen Packaging specializes in high quality, custom folding cartons with vibrant inks, hard surface coatings, and die-cut options, presenting opportunities to upsell premium packaging services to brand owners seeking standout shelf impact.

Sustainable options Recent initiatives highlight collaboration with Clearwater Paper on ReMagine 30% post-consumer recycled paperboard and new packaging programs, signaling a strong angle to target sustainability minded brands and retailers seeking eco friendly packaging solutions.

Expansion capabilities Investment in Brausse Eterna eFoil machine expands production capabilities, enabling longer run flexibility and advanced finishing—a compelling selling point for customers needing scalable, innovative packaging with premium finishes.

Small batch programs Launch of Cartons for Cans for small 6-pack and 12-pack orders offers a ready made entry point for beverage brands and startups that require low minimums, faster time to market, and customized packaging at modest quantities.

Awards & credibility Multiple Excellence Awards from the Paperboard Packaging Council bolster credibility with prospective clients and can be leveraged in prospecting to win business from brands seeking proven performance and industry recognition.