Insights

Market position Wellness and CBD-focused brand with a growing audience and mid-sized team presents opportunities to expand wholesale partnerships with retailers and spa networks, leveraging transparency and efficacy messaging to differentiate in competitive wellness channels.

Revenue signal Current revenue range indicates a scalable D2C and B2B sales model; target strategic accounts in complementary wellness categories and regional retailers to accelerate top-line growth while maintaining product quality and trust.

Innovation potential Tech stack includes Shopify, Amplitude, and customer engagement tools, enabling targeted marketing, personalization, and lifecycle campaigns to boost conversion, retention, and average order value in existing and new product lines.

Strategic partnerships Recent SPAC-related movements and asset contribution discussions suggest openness to strategic mergers or collaborations; position for joint ventures with financial services or wellness tech platforms to broaden distribution and co-branding opportunities.

Expansion readiness Active news activity around corporate transactions signals resilience and growth ambition; approach with multi-channel campaigns highlighting sustainability, quality, and efficacy to support onboarding of new distributors, white-label opportunities, and international expansion.

Similar companies to Soul

Soul Tech Stack

Soul uses 8 technology products and services including Twitter Ads, Amplitude, Microsoft Clarity, and more. Explore Soul's tech stack below.

Media & News

Soul's Email Address Formats

Soul uses at least 3 email formats:
Soul Email FormatsExamplePercentage
First@mysoulcbd.comJohn@mysoulcbd.com
73%
First.Last@mysoulcbd.comJohn.Doe@mysoulcbd.com
27%
First.Last@getsoul.comJohn.Doe@getsoul.com
100%

Frequently Asked Questions

What is Soul's stock symbol?

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Soul is a publicly traded company; the company's stock symbol is SOUL.

What is Soul's official website and social media links?

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Soul's official website is getsoul.com and has social profiles on LinkedIn.

How much revenue does Soul generate?

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As of August 2026, Soul's annual revenue is estimated to be $25M - $50M.

What is Soul's NAICS code?

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Soul's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Soul have currently?

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As of August 2026, Soul has approximately 38 employees across 3 continents, including North America, Asia and South America. Key team members include Co-Founder: A. L. Explore Soul's employee directory with LeadIQ.

What industry does Soul belong to?

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Soul operates in the Wellness and Fitness Services industry.

What technology does Soul use?

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Soul's tech stack includes Twitter Ads, Amplitude, Microsoft Clarity, Amazon Web Services, Shopify, Google Workspace, Mailgun and Mautic.

What is Soul's email format?

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Soul's email format typically follows the pattern of First@mysoulcbd.com. Find more Soul email formats with LeadIQ.

When was Soul founded?

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Soul was founded in 2018.
Soul logo

Soul

Wellness and Fitness ServicesArizona, United States11-50 Employees

Soul is a wellness and fitness services company that centers its offerings on relief and better living through CBD. Its approach emphasizes transparency, quality, and efficacy, aiming to provide products that the company asserts have worked for its own team as a basis for customer trust.

Section iconCompany Overview

Stock Symbol
SOUL
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    Soul's revenue is estimated to be in the range of $25M - $50M

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