Premium cross-sell Leverage Splendid’s premium fabric positioning and lifestyle branding to expand into adjacent categories and higher-end accessories sold through department stores and specialty retailers, targeting retailers seeking elevated basics and versatile capsule wardrobes.

Brand partnership Explore collaborations and capsule collections with fashion influencers or lifestyle brands to amplify reach, drawing on past limited-edition capsules and boosted by robust eCommerce and wholesale channels.

Sustainability angle Position campaigns around luxury fabrics and comfort-driven design, aligning with retailers and consumers prioritizing quality and timeless style, while highlighting any sustainable materials or ethical manufacturing steps.

Strategic wholesale Target mid-to-high-end retailers and department store partners that already feature premium tees and elevated basics, leveraging Splendid’s existing showroom presence in Los Angeles and New York to accelerate wholesale conversations.

Expansion readiness Capitalize on growth signals from recent launches and brand evolutions by offering scalable product programs, including limited editions and signature silhouettes, to drive monthly reorders and seasonal commitments with key accounts.