Insights

Market Leadership Sport Alliance GmbH holds a dominant position as Germany's market leader in digital fitness solutions, presenting a strong opportunity to expand their influence internationally by offering scalable, innovative software products to global fitness providers.

Recent Acquisitions The company's acquisition of PerfectGym Solutions in May 2024 indicates a strategic focus on expanding international capabilities and product offerings, making them a prime target for partners interested in collaborative growth or integrated fitness technology solutions.

Financial Growth With secured funding of over $100 million and revenues between $10 million and $25 million, Sport Alliance demonstrates strong growth potential and stability, which can be leveraged to introduce complementary products or services aimed at their expanding market segment.

Technology Innovation Utilizing advanced tech stacks including cloud platforms, mobile apps, and integrated ERP systems, Sport Alliance is well-positioned to adopt or co-develop cutting-edge technological solutions tailored for the evolving needs of digital fitness providers.

Leadership Expansion Recent leadership appointments, including new CEO Alexandar Vassilev and international sales executives, signal a drive for international expansion and market penetration, opening avenues for sales collaborations in new geographic regions and emerging markets.

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Sport Alliance GmbH Tech Stack

Sport Alliance GmbH uses 8 technology products and services including Swydo, Cloudflare, Oracle, and more. Explore Sport Alliance GmbH's tech stack below.

Swydo
Advertising
Cloudflare
Content Management System
Oracle
Enterprise
Okta
Identity Verification
Windows Server 2016
IT Infrastructure
Goober
Javascript Libraries
Kotlin
Programming Languages
HTTP/3
Web & Portal Technology

Media & News

Sport Alliance GmbH's Email Address Formats

Sport Alliance GmbH uses at least 1 format(s):

Sport Alliance GmbH Email Formats	Example	Percentage
First.Last@sportalliance.com	John.Doe@sportalliance.com	93%
FLast@sportalliance.com	JDoe@sportalliance.com	4%
First.Middle@sportalliance.com	John.Michael@sportalliance.com	2%
First.MiddleLast@sportalliance.com	John.MichaelDoe@sportalliance.com	1%

Frequently Asked Questions

What is Sport Alliance GmbH's official website and social media links?

Sport Alliance GmbH's official website is sportalliance.com and has social profiles on LinkedIn Crunchbase.

What is Sport Alliance GmbH's NAICS code?

Sport Alliance GmbH's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Sport Alliance GmbH have currently?

As of December 2025, Sport Alliance GmbH has approximately 245 employees across 2 continents, including EuropeAsia. Key team members include Ceo: A. V.Cto: K. P.Coo & Cpo: K. W.. Explore Sport Alliance GmbH's employee directory with LeadIQ.

What industry does Sport Alliance GmbH belong to?

Sport Alliance GmbH operates in the IT Services and IT Consulting industry.

What technology does Sport Alliance GmbH use?

Sport Alliance GmbH's tech stack includes SwydoCloudflareOracleOktaWindows Server 2016GooberKotlinHTTP/3.

What is Sport Alliance GmbH's email format?

Sport Alliance GmbH's email format typically follows the pattern of First.Last@sportalliance.com. Find more Sport Alliance GmbH email formats with LeadIQ.

When was Sport Alliance GmbH founded?

Sport Alliance GmbH was founded in 2011.

Sport Alliance GmbH

Q: What is Sport Alliance GmbH's official website and social media links?

Sport Alliance GmbH's official website is sportalliance.com. Sport Alliance GmbH has social profiles on LinkedIn.

Q: How many employees does Sport Alliance GmbH have currently?

Sport Alliance GmbH has approximately 245 employees.

Q: What technology does Sport Alliance GmbH use?

Sport Alliance GmbH's tech stack includes X-XSS-Protection, GitHub, NetSuite, Zendesk, CookieScript.

IT Services and IT ConsultingHamburg, Germany201-500 Employees

LEADING THE EVOLUTION OF FITNESS

We make it easier for people to access sport by digitalizing the fitness industry. As the market leader in Germany, we rely on the state-of-the-art technologies and methods to create a cloud-based platform that can map all relevant business processes from independent gyms to international chains. 

Building on this, we have created a unique ecosystem of innovative products and services in the areas of ERP solutions, fintech, mobile apps and lead generation. 

The Sport Alliance group consists of Magicline, Finion, and MySports. Our offices in Hamburg and Kraków are located in the heart of the city centre. Around 300 colleagues are working on new ideas and solutions to lead the industry into the future.