Insights

Expanding Global Reach SportBusiness has successfully expanded its operations with new offices in Australia, positioning itself to serve growing markets in the Asia-Pacific region and offering opportunities to collaborate with local sports organizations and leverage regional growth.

Diverse Revenue Streams With a broad portfolio including media rights valuation, sponsorship data, and industry analysis, SportBusiness presents multiple avenues for tailored solutions across media companies, sponsors, and sports entities seeking data-driven decision-making tools.

Industry Engagement Recent participation in high-profile industry events such as SPORTEL Miami 2025 and Monaco demonstrates active engagement with key stakeholders, creating opportunities for partnerships, content collaborations, and client acquisitions targeting media rights and streaming sectors.

Innovative Recognition The launch of initiatives like the Sponsorship Works Award highlights SportBusiness’s leadership in showcasing innovative sponsorship activations, providing potential sales channels to brands and agencies interested in leveraging award-winning activation strategies.

Thought Leadership By continuously releasing industry rankings and insights, such as the Postgraduate Course Rankings, SportBusiness positions itself as a trusted knowledge source, opening opportunities to offer premium memberships, exclusive reports, and strategic consultancy to sports education and professional development organizations.

SportBusiness Tech Stack

SportBusiness uses 8 technology products and services including Linkedin Insight Tag, imgix, Drupal, and more. Explore SportBusiness's tech stack below.

  • Linkedin Insight Tag
    Analytics
  • imgix
    Content Delivery Network
  • Drupal
    Content Management System
  • Cloudflare
    Content Management System
  • Elasticsearch
    Search Engines
  • Google Tag Manager
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology
  • X-UA-Compatible
    Web Tools And Plugins

Media & News

SportBusiness's Email Address Formats

SportBusiness uses at least 1 format(s):
SportBusiness Email FormatsExamplePercentage
First.Last@sportbusiness.comJohn.Doe@sportbusiness.com
85%
Last@sportbusiness.comDoe@sportbusiness.com
8%
FirstL@sportbusiness.comJohnD@sportbusiness.com
5%
First@sportbusiness.comJohn@sportbusiness.com
2%

Frequently Asked Questions

What is SportBusiness's official website and social media links?

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SportBusiness's official website is sportbusiness.com and has social profiles on LinkedIn.

How much revenue does SportBusiness generate?

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As of January 2026, SportBusiness's annual revenue is estimated to be $3.5M.

What is SportBusiness's SIC code NAICS code?

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SportBusiness's SIC code is 7993 - Coin-Operated Amusement Devices NAICS code is 5111 - Newspaper, Periodical, Book, and Directory Publishers.

How many employees does SportBusiness have currently?

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As of January 2026, SportBusiness has approximately 63 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Marketing & Operations: M. S.Head Of Insights: F. K.Head Of Audience Development: G. G.. Explore SportBusiness's employee directory with LeadIQ.

What industry does SportBusiness belong to?

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SportBusiness operates in the Business Content industry.

What technology does SportBusiness use?

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SportBusiness's tech stack includes Linkedin Insight TagimgixDrupalCloudflareElasticsearchGoogle Tag ManagerX-Content-Type-OptionsX-UA-Compatible.

What is SportBusiness's email format?

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SportBusiness's email format typically follows the pattern of First.Last@sportbusiness.com. Find more SportBusiness email formats with LeadIQ.

When was SportBusiness founded?

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SportBusiness was founded in 1996.

SportBusiness

Business ContentEngland, United Kingdom51-200 Employees

SportBusiness works with sports organisations around the world to provide the intelligence they need to unlock value and grow their businesses. 

Over the last 25 years, we have earned the trust of a wide range of stakeholders in the sports industry. Teams, franchises, leagues and tournaments, sponsors, broadcast companies, agencies, venues, financial institutions, and universities have come to rely on the depth, accuracy and credibility of our information, data, and analysis. 

Our portfolio consists of SportBusiness Media, the most trusted independent source of media rights values and deals globally, SportBusiness Sponsorship, a leading source of global sponsorship deal data and activation studies, and SportBusiness, our daily news, insights, and analysis service for globally minded professionals in the industry. 

Alongside our regular reporting, we provide business intelligence and advice to help our clients develop their businesses. 

SportBusiness is at the heart of the business of sport, giving our clients the competitive advantage to compete globally.

Section iconCompany Overview

SIC Code
7993 - Coin-Operated Amusement Devices
NAICS Code
5111 - Newspaper, Periodical, Book, and Directory Publishers
Founded
1996
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    SportBusiness's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    SportBusiness's revenue is estimated to be in the range of $50M$100M

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