SportBusiness
Business ContentEngland, United Kingdom51-200 Employees
SportBusiness operates in the business content space, providing information, data, and analysis to sports organisations worldwide to help them unlock value and grow. Over 25 years, it has earned the trust of a broad range of stakeholders in the sports industry, including teams, franchises, leagues, tournaments, sponsors, broadcasters, agencies, venues, financial institutions, and universities. Its portfolio comprises SportBusiness Media, SportBusiness Sponsorship, and SportBusiness, offering global media rights value and deals analysis, sponsorship deal data and activation studies, and daily news and insights along with advisory support for client growth. It is based in London, England, and operates with a mid-sized team serving a global client base. In April 2026, SportBusiness participated in activities around the Sports Industry Awards Nigeria, including a partnership with MatchRoom Sports & Media Limited in collaboration with SPORTBUSINESS & Brands magazine.