Insights

Global Industry Presence SportBusiness has established itself as a trusted provider of sports industry intelligence with a diverse client base including teams, sponsors, broadcasters, and financial institutions worldwide, indicating a strong potential for expanding strategic partnerships and premium service offerings.

Revenue Growth Opportunity With an annual revenue estimate between 250M and 500M and over 50 employees, SportBusiness demonstrates significant market penetration and scalability, making it an attractive target for enterprise-level sponsorships, custom data solutions, and technology integrations.

Event and Content Engagement Regular participation in key industry events such as SPORTEL and partnerships with notable organizations like Matchroom Sports highlight opportunities to provide targeted content, event marketing, and conference sponsorships to enhance industry visibility and client engagement.

Digital and Data Focus SportBusiness’s investment in digital tools and industry-leading data offerings, including media rights valuations and sponsorship analytics, presents opportunities for technology vendors and data analytics firms to collaborate on innovative solutions for their platform enhancements.

Market Expansion Potential Recent collaborations in Nigeria and involvement in global awards indicate emerging markets and regional expansion strategies, opening sales prospects for localized content services, regional sponsorship packages, and on-the-ground event support to capitalize on growing sports markets.

SportBusiness Tech Stack

SportBusiness uses 8 technology products and services including Linkedin Insight Tag, imgix, Google Hosted Libraries, and more. Explore SportBusiness's tech stack below.

  • Linkedin Insight Tag
    Analytics
  • imgix
    Content Delivery Network
  • Google Hosted Libraries
    Content Delivery Network
  • WordPress
    Content Management System
  • The SEO Framework
    Search Engines
  • Piwik
    System Analytics & Monitoring
  • X-Content-Type-Options
    Web & Portal Technology
  • X-UA-Compatible
    Web Tools And Plugins

Media & News

SportBusiness's Email Address Formats

SportBusiness uses at least 1 format(s):
SportBusiness Email FormatsExamplePercentage
First.Last@sportbusiness.comJohn.Doe@sportbusiness.com
85%
Last@sportbusiness.comDoe@sportbusiness.com
9%
FirstL@sportbusiness.comJohnD@sportbusiness.com
4%
First@sportbusiness.comJohn@sportbusiness.com
2%

Frequently Asked Questions

Where is SportBusiness's headquarters located?

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SportBusiness's main headquarters is located at 16-16a Baldwin Gardens London, England ec1n 7rj United Kingdom. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is SportBusiness's official website and social media links?

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SportBusiness's official website is sportbusiness.com and has social profiles on LinkedIn.

What is SportBusiness's NAICS code?

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SportBusiness's NAICS code is 5111 - Newspaper, Periodical, Book, and Directory Publishers.

How many employees does SportBusiness have currently?

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As of May 2026, SportBusiness has approximately 62 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Marketing & Operations: M. S.Head Of Insights: F. K.Head Of Audience Development: G. G.. Explore SportBusiness's employee directory with LeadIQ.

What industry does SportBusiness belong to?

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SportBusiness operates in the Business Content industry.

What technology does SportBusiness use?

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SportBusiness's tech stack includes Linkedin Insight TagimgixGoogle Hosted LibrariesWordPressThe SEO FrameworkPiwikX-Content-Type-OptionsX-UA-Compatible.

What is SportBusiness's email format?

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SportBusiness's email format typically follows the pattern of First.Last@sportbusiness.com. Find more SportBusiness email formats with LeadIQ.

When was SportBusiness founded?

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SportBusiness was founded in 1996.

SportBusiness

Business ContentEngland, United Kingdom51-200 Employees

SportBusiness works with sports organisations around the world to provide the intelligence they need to unlock value and grow their businesses. 

Over the last 25 years, we have earned the trust of a wide range of stakeholders in the sports industry. Teams, franchises, leagues and tournaments, sponsors, broadcast companies, agencies, venues, financial institutions, and universities have come to rely on the depth, accuracy and credibility of our information, data, and analysis. 

Our portfolio consists of SportBusiness Media, the most trusted independent source of media rights values and deals globally, SportBusiness Sponsorship, a leading source of global sponsorship deal data and activation studies, and SportBusiness, our daily news, insights, and analysis service for globally minded professionals in the industry. 

Alongside our regular reporting, we provide business intelligence and advice to help our clients develop their businesses. 

SportBusiness is at the heart of the business of sport, giving our clients the competitive advantage to compete globally.

Section iconCompany Overview

Headquarters
16-16a Baldwin Gardens London, England ec1n 7rj United Kingdom
NAICS Code
5111 - Newspaper, Periodical, Book, and Directory Publishers
Founded
1996
Employees
51-200

Section iconFunding & Financials

  • $250M$500M

    SportBusiness's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    SportBusiness's revenue is estimated to be in the range of $250M$500M

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