Insights

Nordic Distribution Sports Connection ApS operates SKECHERS concept and online stores across Denmark, Sweden, Norway, and Finland with a strong wholesale footprint to over 1,900 retailers. Sales opportunities exist in expanding wholesale partnerships, improving channel mix, and leveraging omnichannel promotions to drive assortments and margins.

Brand Scale As the Nordic arm of a global third-largest footwear brand with hundreds of millions of units sold annually, there is potential to upsell performance, lifestyle, and family footwear tiers, while leveraging global marketing initiatives and seasonal campaigns to boost local sell-through.

Tech Edge Utilization of Power BI, Shopify, WordPress, Klaviyo, and other platforms indicates data-driven marketing, e-commerce optimization, and CRM capabilities. Opportunities exist to enhance customer segmentation, lifetime value targeting, and automated cross-sell campaigns across the Nordic markets.

Growth Readiness Revenue is in a growth-ready range with a lean employee base. This suggests potential for distribution expansion, new store formats, and scalable wholesale programs, complemented by digital retail enhancements to accelerate top-line growth.

Competitive Positioning As part of a well-known global brand with extensive retail and online presence, there is a chance to unlock exclusive Nordic product assortments, co-marketing initiatives, and performance footwear launches, while differentiating through localized promotions and retailer incentives.

Similar companies to Sports Connection ApS | SKECHERS

Sports Connection ApS | SKECHERS Tech Stack

Sports Connection ApS | SKECHERS uses 8 technology products and services including Power BI, WordPress, Shopify, and more. Explore Sports Connection ApS | SKECHERS's tech stack below.

Sports Connection ApS | SKECHERS's Email Address Formats

Sports Connection ApS | SKECHERS uses at least 2 email formats:
Sports Connection ApS | SKECHERS Email FormatsExamplePercentage
First@sportsconnection.dkJohn@sportsconnection.dk
98%
FL@sportsconnection.dkJD@sportsconnection.dk
2%

Frequently Asked Questions

What is Sports Connection ApS | SKECHERS's official website and social media links?

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Sports Connection ApS | SKECHERS's official website is sportsconnection.dk and has social profiles on LinkedIn.

How much revenue does Sports Connection ApS | SKECHERS generate?

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As of August 2026, Sports Connection ApS | SKECHERS's annual revenue is estimated to be $1M - $10M.

What is Sports Connection ApS | SKECHERS's NAICS code?

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Sports Connection ApS | SKECHERS's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Sports Connection ApS | SKECHERS have currently?

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As of August 2026, Sports Connection ApS | SKECHERS has approximately 111 employees across 3 continents, including Europe, North America and Asia. Key team members include Head Of Finance: R. K., Managing Director: P. J. and Director Of Operations - Nordics: B. B. K. Explore Sports Connection ApS | SKECHERS's employee directory with LeadIQ.

What industry does Sports Connection ApS | SKECHERS belong to?

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Sports Connection ApS | SKECHERS operates in the Retail Apparel and Fashion industry.

What technology does Sports Connection ApS | SKECHERS use?

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Sports Connection ApS | SKECHERS's tech stack includes Power BI, WordPress, Shopify, Workday, Klaviyo, Office 365, Microsoft Azure and Adobe Creative Suite.

What is Sports Connection ApS | SKECHERS's email format?

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Sports Connection ApS | SKECHERS's email format typically follows the pattern of First@sportsconnection.dk. Find more Sports Connection ApS | SKECHERS email formats with LeadIQ.

When was Sports Connection ApS | SKECHERS founded?

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Sports Connection ApS | SKECHERS was founded in 1994.
Sports Connection ApS | SKECHERS logo

Sports Connection ApS | SKECHERS

Retail Apparel and FashionSouth Denmark, Denmark51-200 Employees

Sports Connection ApS operates as the Nordic subsidiary of the U.S. footwear brand SKECHERS. Based in Esbjerg, South Denmark, the company runs SKECHERS concept stores and e-commerce sites across Denmark, Sweden, Norway, and Finland. In addition, it distributes SKECHERS products through a wholesale footprint that includes more than 1,900 retailers in the Nordic region.

SKECHERS itself is a major global footwear brand that designs and markets a broad range of lifestyle, fashion, and leisure shoes for men, women, and children, with a performance segment that includes football boots, golf, running, walking, and training footwear. The brand operates worldwide, in over 180 countries, and sells approximately 300 million units annually through various channels, supported by more than 5,300 concept stores.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1994
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Sports Connection ApS | SKECHERS's revenue is estimated to be in the range of $1M - $10M

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