Insights

Market leadership SPT is positioned as a market leader in semi-professional and amateur wearable technology and performance analytics with a large global footprint (over 108,000 athletes and 6,900 teams across 110+ countries), presenting a compelling entry point for enterprise partnerships and distributor opportunities.

Expansion potential Recent partnerships and long-standing growth signals (GameTraka launch, collaborations with MIAA and Stonehaven) indicate a willingness to expand into new markets and verticals, suggesting cross-sell of analytics software, wearables, and veterinary sensor technology to broader sports and related sectors.

Tech stack leverage Utilize SP T’s existing digital footprint and analytics capabilities (GPS devices, live tracking, heat maps, GameTraka) to propose enterprise-grade analytics add-ons, custom data integrations, and premium support tiers for performance insights and coaching optimization.

Financial health With revenue between one and ten million and total funding of approximately five to six million, SP T presents a financially viable partner for scaled deployments, co-marketing initiatives, and phased licensing deals with clear ROI expectations.

Competitive positioning Compared to peers, SP T has a lean team but broad reach; this creates opportunities to upsell advanced analytics, premium support, and integration services to mid-market clubs and associations seeking cost-effective performance tracking with proven adoption.

Sports Performance Tracking Tech Stack

Sports Performance Tracking uses 8 technology products and services including Google Analytics Enhanced eCommerce, TrackJS, Google Fonts API, and more. Explore Sports Performance Tracking's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • TrackJS
    Analytics
  • Google Fonts API
    Font Scripts
  • Amazon ALB
    Load Balancers
  • Priority Hints
    Performance
  • HSTS
    Security
  • YouTube
    Video Players
  • Google Analytics
    Web Analytics

Sports Performance Tracking's Email Address Formats

Sports Performance Tracking uses at least 1 format(s):
Sports Performance Tracking Email FormatsExamplePercentage
First@sportsperformancetracking.comJohn@sportsperformancetracking.com
72%
First.Last@sportsperformancetracking.comJohn.Doe@sportsperformancetracking.com
28%

Frequently Asked Questions

What is Sports Performance Tracking's official website and social media links?

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Sports Performance Tracking's official website is sportsperformancetracking.com and has social profiles on LinkedInCrunchbase.

How much revenue does Sports Performance Tracking generate?

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As of July 2026, Sports Performance Tracking's annual revenue is estimated to be $1M - $10M.

What is Sports Performance Tracking's SIC code NAICS code?

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Sports Performance Tracking's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 7112 - Spectator Sports.

How many employees does Sports Performance Tracking have currently?

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As of July 2026, Sports Performance Tracking has approximately 10 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Founder / Director: W. S.General Manager: M. L.Customer Success: C. J. L.. Explore Sports Performance Tracking's employee directory with LeadIQ.

What industry does Sports Performance Tracking belong to?

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Sports Performance Tracking operates in the Spectator Sports industry.

What technology does Sports Performance Tracking use?

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Sports Performance Tracking's tech stack includes Google Analytics Enhanced eCommerceTrackJSGoogle Fonts APIAmazon ALBPriority HintsHSTSYouTubeGoogle Analytics.

What is Sports Performance Tracking's email format?

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Sports Performance Tracking's email format typically follows the pattern of First@sportsperformancetracking.com. Find more Sports Performance Tracking email formats with LeadIQ.

How much funding has Sports Performance Tracking raised to date?

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As of July 2026, Sports Performance Tracking has raised $5.9M in funding. The last funding round occurred on Dec 05, 2017 for $3.8M.

When was Sports Performance Tracking founded?

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Sports Performance Tracking was founded in 2014.
Sports Performance Tracking logo

Sports Performance Tracking

Spectator SportsVictoria, Australia2-10 Employees

Sports Performance Tracking operates in the spectator sports sector by providing wearable technology and analytics tailored for semi-professional and amateur athletes. The core offering combines GPS-enabled wearables with the GameTraka analytics platform, enabling coaches and players to quantify performance and monitor training sessions. The solution is used globally, with more than 108,000 athletes and 6,900 teams across over 110 countries relying on its tools. Users can obtain feedback on metrics such as total distance, work rate, intensity, top speed, and hard running, and they can track athletes in real time or via heat maps. The company is based in Cremorne, Victoria, Australia, and maintains a relatively small team. In 2022, it partnered with the MIAA to become the organization’s Official Performance Tracker.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
7112 - Spectator Sports
Founded
2014
Employees
2-10

Section iconFunding & Financials

  • $5.9M

    Sports Performance Tracking has raised a total of $5.9M of funding over 4 rounds. Their latest funding round was raised on Dec 05, 2017 in the amount of $3.8Mas a series_unknown.

  • $1M - $10M

    Sports Performance Tracking's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $5.9M

    Sports Performance Tracking has raised a total of $5.9M of funding over 4 rounds. Their latest funding round was raised on Dec 05, 2017 in the amount of $3.8Mas a series_unknown.

  • $1M - $10M

    Sports Performance Tracking's revenue is estimated to be in the range of $1M - $10M

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