Insights

Market Leader SPT dominates semi-professional and amateur wearable technology and performance analytics, presenting a strong cross-sell opportunity to teams and leagues seeking scalable analytics platforms.

Global Reach With over 108,000 athletes and 6,900 teams across more than 110 countries, there is ample potential to upsell enterprise-grade features, multi-language support, and regional partnerships.

Analytics Stack SPT relies on in-game GPS devices and GameTraka analytics, suggesting opportunities to integrate CRM, marketing automation, or data enrichment for partner campaigns and sponsor activations.

Growth Capital Revenue in the range of $1M-$10M and total funding of $5.9M indicate a company receptive to scalable solutions, channels partnerships, and targeted sales to mid-market teams and associations.

Strategic Partnerships Past collaborations with MIAA and veterinary sensor ventures signal openness to co-marketing, official partnerships, and technology-adjacent initiatives that can expand service adoption.

Similar companies to Sports Performance Tracking

Sports Performance Tracking Tech Stack

Sports Performance Tracking uses 8 technology products and services including HubSpot Analytics, WordPress, Mailchimp, and more. Explore Sports Performance Tracking's tech stack below.

Sports Performance Tracking's Email Address Formats

Sports Performance Tracking uses at least 2 email formats:
Sports Performance Tracking Email FormatsExamplePercentage
First@sportsperformancetracking.comJohn@sportsperformancetracking.com
72%
First.Last@sportsperformancetracking.comJohn.Doe@sportsperformancetracking.com
28%

Frequently Asked Questions

What is Sports Performance Tracking's official website and social media links?

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Sports Performance Tracking's official website is sportsperformancetracking.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Sports Performance Tracking generate?

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As of August 2026, Sports Performance Tracking's annual revenue is estimated to be $1M - $10M.

What is Sports Performance Tracking's SIC code and NAICS code?

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Sports Performance Tracking's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 7112 - Spectator Sports.

How many employees does Sports Performance Tracking have currently?

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As of August 2026, Sports Performance Tracking has approximately 10 employees across 3 continents, including Oceania, Asia and North America. Key team members include Founder / Director: W. S., General Manager: M. L. and Customer Success: C. J. L. Explore Sports Performance Tracking's employee directory with LeadIQ.

What industry does Sports Performance Tracking belong to?

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Sports Performance Tracking operates in the Spectator Sports industry.

What technology does Sports Performance Tracking use?

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Sports Performance Tracking's tech stack includes HubSpot Analytics, WordPress, Mailchimp, Zendesk Chat, Sendinblue, Apple Pay, Vimeo and Piwik PRO Core.

What is Sports Performance Tracking's email format?

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Sports Performance Tracking's email format typically follows the pattern of First@sportsperformancetracking.com. Find more Sports Performance Tracking email formats with LeadIQ.

How much funding has Sports Performance Tracking raised to date?

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As of August 2026, Sports Performance Tracking has raised $5.9M in funding. The last funding round occurred on Dec 05, 2017 for $3.8M.

When was Sports Performance Tracking founded?

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Sports Performance Tracking was founded in 2014.
Sports Performance Tracking logo

Sports Performance Tracking

Spectator SportsVictoria, Australia2-10 Employees

Sports Performance Tracking operates in the spectator sports sector by providing wearable technology and analytics tailored for semi-professional and amateur athletes. The core offering combines GPS-enabled wearables with the GameTraka analytics platform, enabling coaches and players to quantify performance and monitor training sessions. The solution is used globally, with more than 108,000 athletes and 6,900 teams across over 110 countries relying on its tools. Users can obtain feedback on metrics such as total distance, work rate, intensity, top speed, and hard running, and they can track athletes in real time or via heat maps. The company is based in Cremorne, Victoria, Australia, and maintains a relatively small team. In 2022, it partnered with the MIAA to become the organization’s Official Performance Tracker.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
7112 - Spectator Sports
Founded
2014
Employees
2-10

Section iconFunding & Financials

  • $5.9M

    Sports Performance Tracking has raised a total of $5.9M of funding over 4 rounds. Their latest funding round was raised on Dec 05, 2017 in the amount of $3.8M as a Venture Round.

  • $1M - $10M

    Sports Performance Tracking's revenue is estimated to be in the range of $1M - $10M

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