Insights

Global Amateur Reach SPT dominates the market for semi-professional and amateur wearable analytics, presenting a broad base of athletes, teams, and countries that can be leveraged to forge league and federation partnerships and expand deployments.

League Partnership Track Recent league-level engagements demonstrate credibility to secure official performance tracking deals; prioritize strategic outreach to additional associations with bundled hardware and analytics licenses.

Scalable Analytics A robust suite including in-game GPS devices, GameTraka, live tracking and heat maps enables upselling of premium analytics tiers, customizable dashboards, and data integration for coaches and performance staff.

Lean Growth Opportunity A small team with solid revenue shows clear potential for scalable partnerships, channel sales, and cost-effective sales motions that accelerate expansion without a large direct-sales footprint.

Sensor Collaboration Potential Past sensor-focused collaborations indicate openness to hardware co-development and cross-industry use cases, offering avenues for white-label hardware, adjacent-market entries, or new revenue streams.

Sports Performance Tracking Tech Stack

Sports Performance Tracking uses 8 technology products and services including HubSpot Analytics, TrackJS, Google Fonts API, and more. Explore Sports Performance Tracking's tech stack below.

  • HubSpot Analytics
    Analytics
  • TrackJS
    Analytics
  • Google Fonts API
    Font Scripts
  • Amazon ALB
    Load Balancers
  • Priority Hints
    Performance
  • HSTS
    Security
  • Vimeo
    Video Players
  • Google Analytics
    Web Analytics

Sports Performance Tracking's Email Address Formats

Sports Performance Tracking uses at least 1 format(s):
Sports Performance Tracking Email FormatsExamplePercentage
First@sportsperformancetracking.comJohn@sportsperformancetracking.com
72%
First.Last@sportsperformancetracking.comJohn.Doe@sportsperformancetracking.com
28%

Frequently Asked Questions

Where is Sports Performance Tracking's headquarters located?

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Sports Performance Tracking's main headquarters is located at 126 Walnut Street Cremorne, Victoria 3121 Australia. The company has employees across 4 continents, including OceaniaAsiaNorth America.

What is Sports Performance Tracking's official website and social media links?

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Sports Performance Tracking's official website is sportsperformancetracking.com and has social profiles on LinkedInCrunchbase.

What is Sports Performance Tracking's SIC code NAICS code?

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Sports Performance Tracking's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 7112 - Spectator Sports.

How many employees does Sports Performance Tracking have currently?

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As of June 2026, Sports Performance Tracking has approximately 10 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Founder / Director: W. S.General Manager: M. L.Customer Success: C. J. L.. Explore Sports Performance Tracking's employee directory with LeadIQ.

What industry does Sports Performance Tracking belong to?

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Sports Performance Tracking operates in the Spectator Sports industry.

What technology does Sports Performance Tracking use?

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Sports Performance Tracking's tech stack includes HubSpot AnalyticsTrackJSGoogle Fonts APIAmazon ALBPriority HintsHSTSVimeoGoogle Analytics.

What is Sports Performance Tracking's email format?

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Sports Performance Tracking's email format typically follows the pattern of First@sportsperformancetracking.com. Find more Sports Performance Tracking email formats with LeadIQ.

How much funding has Sports Performance Tracking raised to date?

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As of June 2026, Sports Performance Tracking has raised $3.8M in funding. The last funding round occurred on Dec 05, 2017 for $3.8M.

When was Sports Performance Tracking founded?

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Sports Performance Tracking was founded in 2014.

Sports Performance Tracking

Spectator SportsVictoria, Australia2-10 Employees

Sports Performance Tracking operates in the spectator sports sector by providing wearable technology and analytics tailored for semi-professional and amateur athletes. The core offering combines GPS-enabled wearables with the GameTraka analytics platform, enabling coaches and players to quantify performance and monitor training sessions. The solution is used globally, with more than 108,000 athletes and 6,900 teams across over 110 countries relying on its tools. Users can obtain feedback on metrics such as total distance, work rate, intensity, top speed, and hard running, and they can track athletes in real time or via heat maps. The company is based in Cremorne, Victoria, Australia, and maintains a relatively small team. In 2022, it partnered with the MIAA to become the organization’s Official Performance Tracker.

Section iconCompany Overview

Headquarters
126 Walnut Street Cremorne, Victoria 3121 Australia
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
7112 - Spectator Sports
Founded
2014
Employees
2-10

Section iconFunding & Financials

  • $3.8M

    Sports Performance Tracking has raised a total of $3.8M of funding over 4 rounds. Their latest funding round was raised on Dec 05, 2017 in the amount of $3.8M.

  • $1M$10M

    Sports Performance Tracking's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $3.8M

    Sports Performance Tracking has raised a total of $3.8M of funding over 4 rounds. Their latest funding round was raised on Dec 05, 2017 in the amount of $3.8M.

  • $1M$10M

    Sports Performance Tracking's revenue is estimated to be in the range of $1M$10M

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