SportsAid
Spectator SportsEngland, United Kingdom11-50 Employees
SportsAid supports over 1,000 athletes each year – the vast majority aged 12 to 18 – by providing them with a financial award to help towards training and competition costs. This acts as a real motivational boost as it is often the first recognition they receive outside of their support network. Most of them rely heavily on their parents as they have no other funding. These athletes are Great Britain's brightest sporting prospects. They are nominated to SportsAid by the national governing bodies of more than 60 sports based on set criteria from each. The typical value of a SportsAid award is £1,000 with money generated through a combination of commercial partnerships, trust and charitable funds, and fundraising activities. The charity delivers personal development opportunities to many athletes through workshop sessions. This sees them offered mentoring by Olympians and Paralympians while gaining advice from industry experts on performance lifestyle management, sports psychology, nutrition, telling your story through the media and how best to seek further sponsorship. SportsAid also manages the Talented Athlete Scholarship Scheme (TASS) and Backing The Best programme on behalf of Sport England. TASS helps athletes (16-plus) balance their sporting and academic careers, while Backing The Best supports the most financially challenged young sports stars looking to overcome cost barriers to fulfil their potential. Since 1976, SportsAid has supported tens of thousands of athletes by distributing over £50 million in awards. The charity's extensive alumni stretches across the generations with Dame Jessica Ennis-Hill, Sir Mo Farah, Baroness Grey-Thompson, Dame Sarah Storey, Sir Steve Redgrave, Dame Katherine Grainger and Laura Kenny CBE, Ellie Simmonds OBE, Dina Asher-Smith and Tom Daley all stand-out names.
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