Insights

Corporate Partnership Opportunities SportsAid has established collaborations with multiple organizations including Entain, Boost Drinks, and Aldi, indicating openness to corporate sponsorship and funding. These ongoing partnerships present opportunities for businesses seeking strategic brand alignment with youth sports and charity support.

Funding and Sponsorship Expansion With over 1 million dollars in revenue generated through diverse funding sources, there is potential to engage additional corporate donors and sponsors interested in supporting athlete development programs, sponsorship awards, and educational initiatives.

Customized Employee Engagement SportsAid offers personal development opportunities for athletes through mentorship and workshops, providing a platform for corporate clients to develop impactful employee engagement initiatives aligned with sports mentorship or youth empowerment.

Technology and Data Innovation The organization collaborates with Northumbria University on athletic performance monitoring, signaling an openness to technological partnerships that could include wearable devices, data analytics tools, and athlete monitoring solutions to further enhance athlete support.

Market Position in Youth Sports As a well-established charity supporting future Olympic and Paralympic athletes, SportsAid offers a unique positioning for brands aiming to associate with emerging sports talent and invest in grassroots sports development, opening avenues for co-branded marketing and sponsorship campaigns.

SportsAid Tech Stack

SportsAid uses 8 technology products and services including Amazon EC2, Salesforce, Google Maps, and more. Explore SportsAid's tech stack below.

  • Amazon EC2
    Cloud Infrastructure Computing
  • Salesforce
    Customer Relationship Management
  • Google Maps
    Maps
  • Acquia Cloud
    Platform As A Service
  • HSTS
    Security
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management
  • X-UA-Compatible
    Web Tools And Plugins

Media & News

SportsAid's Email Address Formats

SportsAid uses at least 1 format(s):
SportsAid Email FormatsExamplePercentage
First@sportsaid.org.ukJohn@sportsaid.org.uk
58%
FirstLast@sportsaid.org.ukJohnDoe@sportsaid.org.uk
31%
FirLast@sportsaid.org.ukJohDoe@sportsaid.org.uk
6%
First.L@sportsaid.org.ukJohn.D@sportsaid.org.uk
5%

Frequently Asked Questions

Where is SportsAid's headquarters located?

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SportsAid's main headquarters is located at 21 Bloomsbury Street London, England wc1b 3hf United Kingdom. The company has employees across 2 continents, including EuropeOceania.

What is SportsAid's official website and social media links?

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SportsAid's official website is sportsaid.org.uk and has social profiles on LinkedIn.

What is SportsAid's SIC code NAICS code?

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SportsAid's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 7112 - Spectator Sports.

How many employees does SportsAid have currently?

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As of May 2026, SportsAid has approximately 41 employees across 2 continents, including EuropeOceania. Key team members include Ceo: T. L. M.Head Of Finance: T. C.Head Of Programmes: A. R.. Explore SportsAid's employee directory with LeadIQ.

What industry does SportsAid belong to?

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SportsAid operates in the Spectator Sports industry.

What technology does SportsAid use?

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SportsAid's tech stack includes Amazon EC2SalesforceGoogle MapsAcquia CloudHSTSreCAPTCHAGoogle Tag ManagerX-UA-Compatible.

What is SportsAid's email format?

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SportsAid's email format typically follows the pattern of First@sportsaid.org.uk. Find more SportsAid email formats with LeadIQ.

When was SportsAid founded?

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SportsAid was founded in 1976.

SportsAid

Spectator SportsEngland, United Kingdom11-50 Employees

SportsAid supports over 1,000 athletes each year – the vast majority aged 12 to 18 – by providing them with a financial award to help towards training and competition costs. This acts as a real motivational boost as it is often the first recognition they receive outside of their support network. Most of them rely heavily on their parents as they have no other funding. 

These athletes are Great Britain's brightest sporting prospects. They are nominated to SportsAid by the national governing bodies of more than 60 sports based on set criteria from each. The typical value of a SportsAid award is £1,000 with money generated through a combination of commercial partnerships, trust and charitable funds, and fundraising activities. 

The charity delivers personal development opportunities to many athletes through workshop sessions. This sees them offered mentoring by Olympians and Paralympians while gaining advice from industry experts on performance lifestyle management, sports psychology, nutrition, telling your story through the media and how best to seek further sponsorship.  

SportsAid also manages the Talented Athlete Scholarship Scheme (TASS) and Backing The Best programme on behalf of Sport England. TASS helps athletes (16-plus) balance their sporting and academic careers, while Backing The Best supports the most financially challenged young sports stars looking to overcome cost barriers to fulfil their potential.

Since 1976, SportsAid has supported tens of thousands of athletes by distributing over £50 million in awards. The charity's extensive alumni stretches across the generations with Dame Jessica Ennis-Hill, Sir Mo Farah, Baroness Grey-Thompson, Dame Sarah Storey, Sir Steve Redgrave, Dame Katherine Grainger and Laura Kenny CBE, Ellie Simmonds OBE, Dina Asher-Smith and Tom Daley all stand-out names.

Section iconCompany Overview

Headquarters
21 Bloomsbury Street London, England wc1b 3hf United Kingdom
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
7112 - Spectator Sports
Founded
1976
Employees
11-50

Section iconFunding & Financials

  • $1M

    SportsAid's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    SportsAid's revenue is estimated to be in the range of $1M

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