Insights

Market Expansion The recent opening of a new store in Wausau, Wisconsin, indicates active market expansion into North America. Sales teams can target partnerships with local outdoor and sports brands or explore cross-border collaborations to capitalize on this regional growth.

Acquisition Opportunities Being acquired by the Frasers Group suggests potential for integration of advanced retail technology and supply chain solutions. Business development efforts could focus on offering innovative retail and logistics services to support the company's evolving international footprint.

Customer Engagement Partnerships like the collaboration with Tennis South Africa demonstrate the company’s willingness to enhance customer loyalty through exclusive discounts and sporting events. Sales strategies might include providing targeted marketing or exclusive product deals to sports associations and clubs.

Technology Integration Utilizing a tech stack that includes Magento and Google Maps offers opportunities to provide tailored online shopping experiences and location-based marketing solutions. Selling digital engagement tools or eCommerce enhancement services could align with their online retail focus.

Revenue Growth With revenues estimated between $100 million and $250 million, the company shows steady financial health with room for investment in retail technology or inventory optimization. Targeted proposals around improving operational efficiency or expanding product lines could support their growth trajectory.

Sportsmans Warehouse Tech Stack

Sportsmans Warehouse uses 8 technology products and services including Microsoft Clarity, Magento, RequireJS, and more. Explore Sportsmans Warehouse's tech stack below.

  • Microsoft Clarity
    Analytics
  • Magento
    E-commerce
  • RequireJS
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • Google Maps
    Maps
  • PHP
    Programming Languages
  • HSTS
    Security
  • YouTube
    Video Players

Sportsmans Warehouse's Email Address Formats

Sportsmans Warehouse uses at least 2 format(s):
Sportsmans Warehouse Email FormatsExamplePercentage
FLast@sportsmanswarehouse.comJDoe@sportsmanswarehouse.com
92%
First@sportsmanswarehouse.comJohn@sportsmanswarehouse.com
4%
First.Last@sportsmanswarehouse.comJohn.Doe@sportsmanswarehouse.com
2%
FirstLast@sportsmanswarehouse.comJohnDoe@sportsmanswarehouse.com
1%
FMiddleLast@sportsmanswarehouse.comJMichaelDoe@sportsmanswarehouse.com
1%
FirstLast@sportsmanswarehouse.co.zaJohnDoe@sportsmanswarehouse.co.za
100%

Frequently Asked Questions

Where is Sportsmans Warehouse's headquarters located?

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Sportsmans Warehouse's main headquarters is located at 1 Canterbury Street Cape Town, Western Cape South Africa. The company has employees across 4 continents, including AfricaNorth AmericaOceania.

What is Sportsmans Warehouse's official website and social media links?

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Sportsmans Warehouse's official website is sportsmanswarehouse.co.za and has social profiles on LinkedIn.

How much revenue does Sportsmans Warehouse generate?

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As of March 2026, Sportsmans Warehouse's annual revenue is estimated to be $1.3B.

What is Sportsmans Warehouse's SIC code NAICS code?

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Sportsmans Warehouse's SIC code is 5941 - Sporting Goods Stores and Bicycle Shops NAICS code is 44-45 - Retail Trade.

How many employees does Sportsmans Warehouse have currently?

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As of March 2026, Sportsmans Warehouse has approximately 785 employees across 4 continents, including AfricaNorth AmericaOceania. Key team members include Owner: L. K.Vice President: K. A.Director - General Manager Of Merchandise: M. W.. Explore Sportsmans Warehouse's employee directory with LeadIQ.

What industry does Sportsmans Warehouse belong to?

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Sportsmans Warehouse operates in the Retail industry.

What technology does Sportsmans Warehouse use?

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Sportsmans Warehouse's tech stack includes Microsoft ClarityMagentoRequireJSModernizrGoogle MapsPHPHSTSYouTube.

What is Sportsmans Warehouse's email format?

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Sportsmans Warehouse's email format typically follows the pattern of FLast@sportsmanswarehouse.com. Find more Sportsmans Warehouse email formats with LeadIQ.

When was Sportsmans Warehouse founded?

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Sportsmans Warehouse was founded in 1986.

Sportsmans Warehouse

RetailWestern Cape, South Africa501-1000 Employees

Sportsmans Warehouse is the largest retailer of Sports, Fitness and Outdoor Goods in South Africa. 

Sportsmans Warehouse opened its doors for the first time in 1986. It was the first superstore (warehouse) dedicated to the active sporting retail enthusiast and it specialized in providing its customers with quality branded merchandise. The Group has since become the leading specialist sports and leisure goods retailer, trading nationwide.  

It provides sporting, leisure and recreational merchandise to a wide ranging audience from beginners (novices) to the experienced, competitive athlete.

Section iconCompany Overview

Headquarters
1 Canterbury Street Cape Town, Western Cape South Africa
SIC Code
5941 - Sporting Goods Stores and Bicycle Shops
NAICS Code
44-45 - Retail Trade
Founded
1986
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Sportsmans Warehouse's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Sportsmans Warehouse's revenue is estimated to be in the range of $100M$250M

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