Targeted markets Focus on public outdoor spaces and education campuses in the listed Select States (CA, OH, TX, IN, MN, KY, ND, SD, WI) where Spruce & Gander already structure exclusive land and architectural elements offerings, presenting opportunities to expand on university campuses, city parks, and corporate campuses.

Strategic partnerships Leverage their existing roster of partners (id created, Thomas Steele, Madrax, Urban Accessories, Street Furniture Australia, Deco Planters, Hart Concrete Design, and local craftsmen) to cross-sell complementary lines to municipal projects, architectural firms, and facilities managers seeking turnkey outdoor environments.

Concierge advantage Position Spruce & Gander as a premium, full-service provider for land and architectural elements with concierge support at every stage, appealing to large-scale projects that require design, procurement, logistics, and installation coordination.

Public spaces momentum Capitalize on recent activity around outdoor spaces and Covid-safe outdoor meeting areas by targeting universities, corporate campuses, and public venues looking to retrofit or expand outdoor seating and gathering areas.

Growth signals Recognize potential for scale given revenue in the multi-million range and a small core team; pursue reseller or project-based partnerships with larger distributors or design-build firms to accelerate deal flow while maintaining premium positioning.