Whole Food Advantage Leverage Standard Process’s strong focus on whole-food nutrition, regenerative farming, and vertically integrated supply chain to position premium, clean-label product offerings to wellness retailers, veterinary partners, and functional food manufacturers seeking evidence-based, nutrient-dense ingredients.

Vet and Pet Growth Target the veterinary channel with GI Soothing and Canine Cognition Support expansions to capitalize on pet wellness trend, cross-sell human and animal wellness lines, and establish partnerships with veterinary clinics, pet stores, and animal-health retailers.

Institutions & Awards Highlight leadership recognition (Deloitte Wisconsin 75, Top Workplace awards) to build credibility with potential distributors, national retailers, and corporate wellness programs seeking proven, established suppliers with strong reputations.

Data & Tech Enablement Promote the use of a modern tech stack (Oracle/PostgreSQL, Shopify, Dynamics, DocuSign, Qualtrics) to support scalable e-commerce, B2B sales, and customer experience improvements for partner integrations and B2B marketplace opportunities.

Growth & Scale With revenue in the mid-range hundreds of millions and a mid-to-large employee base, pursue channel expansion through major distributors, private-label partnerships, and healthcare-focused formulary placements to accelerate market penetration in wellness and pet nutrition.