Market Expansion Staples Business Division has demonstrated growth through strategic acquisitions including Essendant and a merger with Office Depot, expanding its product offerings and market reach, which presents opportunities to target other corporate clients seeking integrated office and industrial supply solutions.

Technology Focus The company's utilization of advanced tech stacks such as Segment, Google Tag Manager, and New Relic indicates a strong digital infrastructure, creating potential for tailored digital marketing campaigns or platform integrations to attract technology-savvy B2B clients.

Sustainable Positioning Recent initiatives like coordinated marketing campaigns emphasizing human insights combined with AI suggest a focus on modern, balanced brand messaging that can appeal to businesses prioritizing innovative and ethical supply chain solutions.

Client Community Partnerships with organizations like BC Housing highlight opportunities to explore further collaborations in community-focused or niche-market segments that value dedicated, customized supply solutions with privacy and convenience features.

Industry Synergies As a leader in packaging and industrial supplies, Staples Business Division can leverage its broad product portfolio and large workforce to cross-sell integrated solutions to existing and new enterprise customers, especially those consolidating office and industrial procurement channels.