Strategic partnerships Starling Minds recently expanded into education sector through a partnership with EPC Schools and previous work with Ontario Teachers Insurance Plan, signaling strong potential to pursue district-level and education-focused procurement opportunities, including student, teacher, and staff mental health programs.

Women health expansion The launch of the Women’s Health series in April 2026 indicates an appetite for targeted wellness content; a sales angle could be package expansions for female employees and accompanying managers, tapping into pension/benefit plans and health networks emphasizing perimenopause and menopause support.

Sleep and wellbeing With the Sleep Well Module already introduced, there is a ready-made upsell path to deepen holistic mental health offerings for organizations seeking fatigue reduction, shift-work support, and executive resilience programs, especially in high-demand industries.

Education sector focus Past client OTIP and EPC Schools demonstrate proven traction in education; target school boards, universities, and teacher associations with scalable CBT-based programs to address educator stress, burnout, and professional resilience at scale.

SMB to mid-market potential Company size and revenue bracket suggest suitability for scaled deployments in small to mid-sized enterprises; position as a cost-effective mental fitness platform with measurable health and productivity outcomes to win mid-market HR and benefits buyers seeking digital mental health solutions.