Education Partnerships Starling Minds already partnered with EPC Schools and OTIP to deliver digital CBT programs to educators, signaling a scalable entry point with public education buyers and district networks across Canada, offering expansion into more districts and procurement channels.

Product Expansion Upsell The Sleep Well Module and Women's Health series demonstrate a modular product strategy, enabling upsell opportunities to existing enterprise clients seeking broader mental health coverage and targeted well-being programs for sleep, perimenopause and menopause.

SMB Growth Opportunity With a small to mid-sized client base (11-50 employees) and sub-1M revenue, there is room to tailor pricing, simplify onboarding, and demonstrate rapid ROI to mid-market employers seeking proactive mental health support.

Public Sector Targeting The EPC Schools partnership shows a public sector channel with large educator populations; focus on expanding into school districts, provincial education bodies, and other government-backed purchasing councils to accelerate deployments at scale.

Differentiation Value Position Starling Minds as a scientifically-based, easily deployable platform with proactive support and customizable success plans to stand out against larger incumbents and appeal to HR leaders prioritizing speed to value and measurable outcomes.