Market leadership Statistical Surveys has a long-standing 65-year track record in niche market data for Marine, RV, Powersports, Manufactured Housing, and Trailer industries, signaling strong credibility for selling premium data subscriptions and custom reporting packages to manufacturers, dealers, and service providers in these segments.

Acquisition leverage As part of the Trader Interactive family since 2021, SSI can be positioned as a value-added data partner to Trader Interactive’s marketplace ecosystem, enabling cross-sell of data services to their dealer and marketplace customers and leveraging existing distribution channels.

Financial opportunity With reported revenue between 50 and 100 million, SSI demonstrates substantial scale suitable for premium data analytics offerings, including tiered access, enterprise licenses, and benchmarking reports for large OEMs, manufacturers, and financial services in adjacent vehicle lifestyle sectors.

Technology readiness SSI’s tech stack including modern web standards and analytics tooling (oEmbed, Adobe Tag Manager, All in One SEO, and AWS ALB) supports fast, scalable data delivery; sales pitches can highlight easy integration, API-ready solutions, and customizable dashboards for enterprise buyers and channel partners.

Expansion potential Target growth opportunities include expanding beyond core industries into related lifestyle vehicle segments, deepening bespoke reporting capabilities, and offering market trend analyses to manufacturers and dealers seeking competitive intelligence and market positioning.