Pro Partner Program Position Stockham as the go to pro partner by offering contractor accounts, bulk pricing options, and expedited delivery for lumber, decking, railing, and windows and doors. Develop a local contractor referral network and a loyalty program to encourage repeat purchases from builders and remodelers in Western New York.

Bundled Solutions Create end to end project bundles that pair premium lumber, hardware, decking, and window and door packages from brands like TimberTech, Trex, Andersen, Ply Gem, and Therma-Tru. Promote turnkey solutions with optional installation guidance or contractor referrals to capture project lifecycles from design to completion.

Digital Growth Enhance online lead generation and ecommerce by optimizing Squarespace and Wix storefronts, showcasing a robust project gallery, and enabling easy quotes for custom orders. Leverage digital advertising and remarketing to reach local homeowners and pros researching building materials in Holley and surrounding areas.

Local Logistics Expand delivery and cut to size services to accommodate DIY customers and professional crews with tight schedules. Highlight flexible delivery windows, curbside pickup, and local service capabilities to differentiate from big box retailers and improve project timelines.

Sustainability Focus Leverage demand for durable, low maintenance decking and energy efficient windows by promoting eco friendly products and warranties from top brands. Provide guidance on code compliance, energy savings, and financing options to help customers justify premium product choices.