Global Expansion Straumann Group's recent acquisitions, such as AlliedStar, highlight their strategic focus on expanding their digital solutions portfolio globally. This presents an opportunity for sales reps to capitalize on the company's increasing market presence and offer complementary products or services.

Innovative Technology With the launch of advanced software solutions for intraoral scanners like Virtuo Vivo, Straumann Group demonstrates a commitment to cutting-edge technology. Sales professionals can leverage this innovative product offering to engage with tech-savvy dental professionals seeking state-of-the-art equipment.

Strategic Partnerships Straumann Group's partnership with Smilecloud for smile design and collaboration platforms opens up avenues for collaborative selling. Sales teams can explore bundled offerings with these solutions to provide comprehensive digital dentistry solutions to clients.

Top Talent Acquisition The appointment of Yang Xu as CFO brings fresh leadership to Straumann Group's financial operations. Sales reps can leverage this executive addition to demonstrate the company's commitment to financial stability and growth, potentially enhancing client confidence in long-term partnerships.

Customer-Centric Approach Straumann Group's emphasis on creating lasting confidence for dentists and patients underscores their customer-centric approach. Sales development representatives can align their pitch by highlighting how partnering with Straumann Group can enhance customer satisfaction and loyalty within dental practices.