Strategic Partnerships STX has active and expanding partnerships with USA Lacrosse and major athletic programs, including collaborations tied to Olympic teams. Leverage these relationships to introduce teammates, affiliates, and ancillary brands that can benefit from STX’s lacrosse, field hockey, and ice hockey equipment lines.

Olympic & National Teams With involvement across multiple national programs and 2028 Olympic preparation, there is a clear opportunity to offer premium sponsorships, customized gear, and co-branded campaigns to reach elite athletes, youth development pipelines, and national governing bodies.

Innovation Suite STX’s history of pioneering equipment technology and recent launches like the Aero Helmet position the brand as a leader in performance-focused gear. Propose bundled product demonstrations, co-development pilots, and education-based sales to teams seeking cutting-edge protection and performance benefits.

Diversified Sports Footprint Beyond lacrosse, STX serves field hockey and ice hockey, indicating potential cross-sell opportunities to multi-sport programs, clubs, and retailers that want a single trusted vendor for multiple equipment categories.

Strategic Retail & Programs Recent partnerships spanning event experiences and resale channels (Winmark) suggest opportunities in for-sale or rental programs, sponsored events, and channel partnerships with retailers and secondary markets to expand reach and lifetime customer value.